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Current Music Creates Holiday Promo for Premiere League on NBC Sports
By: Caryn Robbins Dec. 13, 2017
Unlike any other European football league, over the Christmas holiday break the Premier League doesn't take a break instead amps up the amount of matches to the tune of 40 matches over 14 days. To promote this exciting series of games, Current Music worked with the band Sikora #Sikoraband, a frequent collaborator, to create a new upbeat rock version of the song "It's The Most Wonderful Time Of The Year". With new lyrics and fun gang vocals, the excitement and cheer enthusiastically promotes the Premiere League soccer games, being played throughout December.
Custom Music aka Original Scoring or Bespoke Music, is a strength of Music Agency "Current Music". The roster of Current Music's Composers and Singer-Songwriters is comprised of performing or touring artists, successful writers for big names, or TV, Film & Trailer composers. They are exclusive to Current Music, in that they do not work for any of our competitors.
Current Music's team of composing and writing artists have worked with Dr. Dre, Ellie Goulding, Lil Wayne, Beyonce, Celldweller, Madonna, Tyrese, Babyface, Michael Jackson, Brandy, Busta Rhymes, Kelly Price, David Bowie, JoJo, Seal, Mary Mary, Paul Oakenfold, KRS-One, Kelly Rowland, David Banner, Fantasia, The Crystal Method, Kevon Edmonds, Marc Nelson, Harvey Mason, Howard Hewett, Dawn Robinson, Freddie Jackson, and Disney star Ross Lynch.
Current Music is also a successful music licensing agency with Primetime TV, Feature Film, Advertising and other Placements in All Forms of Media. You can find out more at the website currentmusic.com
About Current Music Maddie Madsen, CEO, and Christian Salyer, CCO, have over 40 years of combined experience building music brands for Universal, Warner Chappell, Ole, Blazed Out Music and Ear Parade. After producing over 300 albums of production music, they launched Current Music in 2013. The company has created original music for TV series, feature films, national commercials, TV theme songs, sonic branding and penned pop songs for artists. Clients include Toyota, Wendy's, KFC, Carl's Jr., Mercedes, Toys R Us, Pepsi, Old Navy, Unilever, The Lakers, Disney Channel, Disney XD, Comcast, NBC, NBC Sports, CBS, The CW, ABC, Fox, Fox Sports, Showtime and Golf Channel.
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