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Converse Unveils Second Shoe in GREEN DAY-Inspired Collection

By: Nov. 06, 2012
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Converse unveils the second shoe in the Chuck Taylor All Star collaboration with Grammy® Award winning band Green Day timed to the band's album trilogy release, Green Day ¡Uno!, ¡Dos!, and Green Day ¡Tré!. The second shoe in the collection, Green Day ¡Dos! Chuck Taylor All Star will be available on November 15 at select Journey's stores www.journeys.com and www.converse.com.

In celebration of the shoe launch, Journey's will offer fans a chance to enter to win two tickets to a Green Day concert in 2013. The contest will run at www.journeys.com until January 30, 2013. In addition, fans can download a free exclusive live version of Green Day's new song "Let Yourself Go" at www.journeys.com/pluginto/.

Converse released the first shoe in this collection on September 25 in conjunction with the band's release of Green Day ¡Uno!. The entire collection is inspired by the band members and the three new album covers for Green Day ¡Uno!, Green Day ¡Dos!, and Green Day ¡Tré!. Details for the third shoe in this collection will be announced soon.

Green Day ¡Dos! Chuck Taylor All Star

Converse's second shoe of the collection features a screen print of the Green Day ¡Dos! album title, set against the burnt orange background of the album jacket. This line also features a strong contrast of black and pink x'ed out pattern with Mike Dirnt's image on the tongue of the shoe.

Suggested Retail Price: $60.00

Green Day's new albums are the follow-up to the Grammy® Award-winning "21st Century Breakdown," and are produced by the band's long-time producer, Rob Cavallo.

ABOUT CONVERSE

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as "America's Original Sports Company"™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men's, women's and children's footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 67 company-owned retail locations in the U.S.

ABOUT Green Day

Green Day - vocalist/guitarist Billie Joe Armstrong bassist Mike Dirnt, and drummer TRÉ COOL - were kids from working-class backgrounds who came of age in the underground punk scene in Berkeley. Even though they had released two records prior (1039 / Smoothed Out Slappy Hours and Kerplunk), they announced their arrival with 1994's Dookie, a dynamic blast of exuberant punk-pop that sold 15 million copies and earned the band its first Grammy® Award for Best Alternative Music Performance. Over the years, Green Day continued to top the charts with their subsequent studio albums Insomniac, Nimrod and Warning, while entertaining millions of fans with their frenetic live shows. But it was their landmark 2004 album American Idiot that launched Green Day into the stratosphere.

American Idiot debuted at No. 1 on the Billboard chart, spawned five hit singles, earned seven Grammy® nominations (winning two, including Best Rock Album), and raised the bar for modern rock and roll. In 2009, Green Day released 21st Century Breakdown, which won the 2010 Grammy® Award for Best Rock Album. It spawned two hit singles: the gold "Know Your Enemy," which was the first song ever to top Billboard's Rock, Alternative, and Mainstream Rock charts simultaneously, and the double-platinum "21 Guns," which earned them three 2009 MTV Video Music Awards including Best Rock Video.

Green Day also took home an American Music Award for Favorite Alternative Rock Music Artist. Later that year, Green Day collaborated with Tony Award winning director of Spring Awakening, Michael Mayer, for the stage musical of American Idiot. The play bowed at the Berkeley Repertory Theatre in September 2009 and set attendance records during its limited engagement. The play went on to Broadway and ran for a year at the St. James Theatre and won two Tony Awards. It is currently touring the United Kingdom and Ireland before returning to the United States in early 2013. Green Day's highly anticipated album Green Day ¡Uno!, the first in a trilogy of new releases, was released on September 25, 2012 with Green Day ¡Dos! Dropping on November 13th and Green Day ¡Tré! on December 11th. For more about the band, visit www.greenday.com.



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