Canada's Born Ruffians Premiere 'Forget Me' Video
By: Caryn Robbins Nov. 16, 2017
Critically acclaimed Toronto band Born Ruffians' fifth studio album, Uncle, Duke & The Chief, is out February 16 on Yep Roc Records. The first record since 2013's Birthmarks to feature the group's original three-piece lineup of guitarist/vocalist Luke Lalonde, bassist Mitch DeRosier and drummer Steve Hamelin, Uncle, Duke & The Chief is produced by Richard Swift (The Shins, Foxygen, Tennis, Nathaniel Rateliff). Pre-order the album at https://lnk.to/ruffians.
The video for "Forget Me," the second track to be released from the forthcoming album, premieres today starring frontperson LaLonde. Watch/share it athttps://youtu.be/0qlo0mhBcGA. Written by Lalonde on the day David Bowie died, he notes that, "what really resonated with me about Bowie's death was how beautiful it was-it wasn't necessarily a sad thing." Lalonde continues, "the light is something that you should embrace and feel okay going towards it."
The video, directed by Leah Fay Goldstein and Peter Dreimanis of July Talk, is a continuation of the video for the track "Love Too Soon" which the band recently premiered; watch/share "Love Too Soon" at https://youtu.be/UK9zRpZTCSw.
Lalonde says of the band's reunited core trio, "We all have the same weird, shorthand language of knowing how to put a song together...it's really super-fast and efficient." The album's writing was greatly informed by both Bowie's passing as well as a cancer diagnosis for Lalonde's father.
Formed in rural Ontario, Born Ruffians arrived on the Toronto scene in 2004 and released a self-titled EP in 2006 (XL/Warp Records). Warp Records released their debut full-length album Red, Yellow & Blue and their sophomore effort, 2010's Say It before joining Yep Roc for 2013's Birthmarks and 2015's RUFF. The band has received extensive critical praise from NPR, Pitchfork, Stereogum, Noisey, Magnet Magazine, Under the Radar, the Village Voice and more, and has toured with The New Pornographers, Caribou, Tokyo Police Club, Franz Ferdinand, Peter Bjorn and John, Hot Chip, The Hidden Cameras, Girl Talk, Stereolab, Tame Impala and others.
In addition to his work with Born Ruffians, frontperson Lalonde also recently made his acting debut alongside Tim Heidecker in the feature film Sundowners. Watch a trailer for the movie at https://youtu.be/r2BHYiy-WTE.
Photo credit: Matt Barnes
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