Brokechella 2014 Announces Puppychella, Augmented Reality Programs, Artists and More for This Weekend

cARTel: Collaborative Arts LA, Brownies and Lemonade and Shifty Rhythms, in conjunction with LA Weekly, Eventbrite and Lagunitas are proud to announce the activity, sponsor activation, and vendor lineup for the 2014 Arts & Music festival. The one day extravaganza that celebrates the immense talent and diversity of LA music, along with LA innovators, brands and creators, announces partnerships with Kind Bar, GOOD, DAQRI, No Kill LA, Pussy & Pooch, PUNCH Bar, Starry Kitchen, and CFG Rentals, plus details on the Vendor Marketplace, Foodie Row, and our ASL Accessibility Initiative. Set times are also now listed on the website, along with details for additional artists Chippy Nonstop and Bad Lucc.

The Fourth Annual Brokechella Art & Music Festival will take place on Saturday, April 19th, 2014 from 3pm to 1:30am, doors at 2:45. Location: 590 S. Santa Fe Avenue in DTLA, 90013. $10 Admission / $20 At The Door.

PUPPYCHELLA

For the first time ever, during the daytime hours, Brokechella will be dog-friendly in designated outdoor areas, including the PUSSY & POOCH PETHOUSE AND PAWBAR Doggie Lounge, where registered pups can relax in doggie beds, drink water, receive doggie gift bags and more. NKLA will also be on site providing additional doggie goodies for your canine companions, and hosting a mobile adoption center with Wags and Walks from 3:00pm-7:00pm. Check out the guidelines and register for #puppychella today!

AUGMENTED REALITY "PROGRAMS"

No more bulky festival programs! We're keeping it green and teamed up with leading augmented reality developer DAQRI to create a one of a kind 4D "pocket watch" that unlocks the schedule whenever you scan it with the DAQRI app. Plan out your day and hold the key to the festival in your pocket. Download now on the App Store or Google Play & gear up for fest day. Check out some Daqri magic here.

Watch how our programs work: http://youtu.be/A3ogu9D_qvA

THE KIND WALL

Pick One and Pass it On. We believe in the power of small acts of kindness. That's why KIND will build a BROKECHELLA Flower Wall and challenge our audience to be #kindawesome. The premise is simple, approach the wall and you receive a KIND bar and a flower. The bar is for you and the flower is for to pass along to a friend, loved one or stranger. The KIND Flower Wall previously toured seven cities, setting up in city centers from New York to Santa Monica and at events such as the Wanderlust Yoga Festival. More about the KIND wall tour

CFG NOT-SO-SILENT MOVIE THEATER

Brokechella is a musical festival, so finding a quiet spot to chill is a longshot, but this year we are offering as close to one as we can possibly get with CFG's Not-So-Silent Movie Theater. This one of a kind chill spot will feature silent flicks by 5 Second Films, Walk On Art by Frank Rozasy, and the unveiling of the first time interactive collaboration between Indiecade mainstay, game designer Teddy Diefenbach, and artist Timothy J. Reynolds.

VENDOR MARKETPLACE

Our ticket prices are low and you'll never see a $10 bottle of water. That means our audience has more dough to dish out on local vendors. BROKECHELLA's Vendor Marketplace provides local Makers with the unique opportunity to showcase their goods to 5000+ of L.A.'s most eclectic festival goers. 2014 Vendors include apparel from Little Yellow Typewriter, ROjas and Love Nail Tree, accessories from Avenue Dee, Vahe Twisted, HYE OPTIC and Looksy, greeting cards by Ruthenium Design, record shop on wheels Beat Cruiser, handmade Laura Ann's Jams and so more. Full details can be found here.

FOOD & DRINK

Official Food Sponsor - STARRY KITCHEN

For the 3rd straight year, asian fusion rock stars STARRY KITCHEN will be selling food on site, but for the first time we are thrilled to announce them as our Official Food Partner because we love them and it sounds nice. We here at BROKECHELLA consider the formerly Underground+Illegal Restaurant/Kitchen.. gone legit?!?!? our spirit restaurant.

Official Beer Sponsor - LAGUNITAS

LAGUNITAS Brewing Co joins the festival to quench party thirsts of the Broke masses. As the Official Beer sponsor, they will exclusively be dispensing their signature brewed-in-California hops from three bar stations. Lagunitas will be pouring two of our favorite brews for $4: Their ruthlessly delicious IPA and their perfect for sunny days, Little Sumpin' Sumpin' Ale, a truly unique style featuring a strong hop finish on a silky smooth body.

Official Punch Sponsor - PUNCH BAR

Celebrated mixologists Robin Chopra and Darwin Mannahan from award winning restaurant CORAZON Y MIEL will be creating a wine punch for sale to promote their upcoming Pasadena pop up project, PUNCH BAR. After their stint at BROKECHELLA, PUNCH BAR will be open on April 24th and 25th at 168 W Colorado Blvd Pasadena, CA 91105

Foodie Row

Aside from Starry Kitchen, we are thrilled to announce that the food stylings of Good Greek Grub, Cambalaches Gourmet, Surfer Taco, Hungry Nomad, No Tomatoes, and more, plus dessert from the Pudding Truck and Carmela Ice Cream will be serving on site all day & night.

ASL ACCESSIBILITY INITIATIVE

Roving ASL interpreters will be available at the entrance, near the bar, art and food areas during peak hours. They will have an ASL badge to be identifiable to any deaf event goers. There will also be an art installation called Painting with Sounds, where an artist uses the vibration from the subwoofer during every cARTel stage performance to create a one of kind piece for each band.

Other sponsors include LA Weekly, Yelp, BUST Magazine, Blue Marble Recycling, The Fly Nation, and Naked Juice. For additions, check Brokechella.com.

About BROKECHELLA: Celebrating the best of Los Angeles, BROKECHELLA returns with its 4th edition in the heart of DTLA to once again serve all of those who don't have the dough for a weekend in the desert. Don't miss what the LA Times recognized as the community experience that skips "the mortal terror of your credit card statement" and "revels in staying at home."

About cARTel: Collaborative Arts LA - We do a lot of stuff. A lot. We bring locals together through boundary-pushing arts events and highly collaborative, ensemble-driven productions. We look to empower both long time and beginner artists by providing inspiring opportunities to create and perform, and dynamic venues to meet and engage with like-minded visionaries. We believe that a community alive with art will thrive with conversation and understanding, and progress. Art conversing with people conversing with people conversing with art. Founded in 2007. Non-profit arts organization. Creators of Living Room Tour, Sound/Stage, Brokechella, No Budget Film Festival & interactive gallery series Art. Party. Playground.

CONNECT:

Website: www.brokechella.com

Twitter: @brokechella

Tumblr: http://brokechella.tumblr.com/

Facebook: https://www.facebook.com/Brokechella

Instagram: http://instagram.com/brokechella

Brokechella TV: http://brokechella.com/brokechella-tv/

To post a comment, you must register and login.