When seeking to remain atop an industry that embraces innovation and change as wholeheartedly as the dance music industry does, you can't get caught napping. Armada Music have proven that they're wide awake as they have given rise to something new that shows their determination to succeed as well as their ability to stay on the pioneering end of the equation. Today, the Amsterdam-based record label has become the first indie dance record label to launch its own video platform called 'YourArmada', setting out to give fans that something extra they're always looking for.
Available in "general access" and "VIP access" account form, 'YourArmada' can be used in both app and website format (www.armadamusic.com/video) and gives fans direct access to the label's most exclusive video content, ranging from the 'Armada Invites' live sets in its own in-office club and exclusive music videos from artists such as Armin van Buuren, Dash Berlin,
Erick Morillo and
Lost Frequencies to behind-the-scenes video content of a fan's favorite acts. Additionally, the video platform will feature tutorials from its artists as well as demo drop sessions hosted by Armada's A&R department, and also shows its ambition by teasing the possibility of adding exclusive audio and other forms of content (e.g. behind-the-scenes photos, limited-edition artworks, podcasts, DJ mixes) to the menu on a later date.
To get everyone acquainted with all 'YourArmada' has to offer, fans are granted a free, one-month "VIP access" subscription to start off with and are given the chance to win tickets or Armada merchandise upon registration as well.
Maykel Piron, CEO Armada Music: "We've long been looking for ways to tap into our fans' needs for exclusive (video) content and we are proud the say we found it. The ability to be the first to see new videos and to personalize one's own video feed should make it very easy for fans to get the content they want to see and that's why we feel 'YourArmada' really adds something to what we have to offer."
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