Continuing on what has been an incredible 2017 thus far, pop auteur and artist Ariana and the Rose releases the self-directed video for 'How Does That Make You Feel' via British Vogue.
The provocative and empowering track, which is lifted from the debut EP 'Retrograde', showcases the evolution of Ariana's art and exudes an ebullient cool with dance floor wonder. "How Does That Make You Feel" features Ariana's wispy falsetto,
underpinned by massive percussion, atmospheric synths, and modulated vocal harmonies. Watch the official video:
Sharing the video exclusive with British Vogue, Ariana explains: "This video feels particularly special as it's my first time directing. I wanted to explore the idea that a woman can be multidimensional; empowered, sexy, eerie and twisted all at once. It only felt right that a song about owning who you are and your sexuality have a visual created with the same intention. I hope the video inspires whoever is watching to explore their many sides and feel free to let those sides be seen"
Vice Noisey, Nylon, V Magazine, Wonderland, and Clash Magazine are already fans of Ariana and the Rose, and Red Bull Music calls her "both intriguing but knock-your-socks-off immediate at the same time."
An artist who embraces an audio-visual approach to creativity, Ariana has curated an interactive performance and music event called Light + Space, a performance that transcends the traditional boundaries of a concert. By blurring the lines between immersive performance and the audience, Ariana brings "theatre and fantasy to the dance floors of London, and is creating much more than a music, she's hoping to stir up a community (Notion Magazine) Already a big hit in the UK, future Light + Space events are planned in New York and London for November 2017.
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