American Express and Beyoncé's Formation World Tour Teams with Uber
By: Caryn Robbins Apr. 27, 2016
American Express in partnership with The Formation World Tour announce today a promotion with Uber to give Beyoncé fans #AmexAccess to sold out shows across the U.S. Starting today, Uber riders will be able to request the "FORMATION" view in the Uber iOS or Android app after they enter the promo code FORMATIONAMEX, while limited supplies last. If an Uber rider requests and is matched to a "FORMATION" ride, they will receive two tickets courtesy of American Express to the highly-anticipated tour in their city, as well as a complimentary round-trip uberX ride to and from the concert venue.
"We are obsessed with delivering unparalleled experiences in unique and memorable ways," said Deborah Curtis, vice president, Global Experiential Marketing, American Express. "We have longstanding relationships with both Beyoncé and Uber, and are excited to bring them together for The Formation World Tour through this unique integration that represents the intersection of music access and mobile technology."
"Most people know Uber as a convenient and affordable way to get from A to B. But it is these types of surprise-and-delight opportunities -- like the opportunity to see Beyoncé live -- that make the Uber experience truly unique," Amy Friedlander Hoffman, Head of Business Development and Experiential Marketing, Uber. "We're beyond thrilled to team up with American Express to offer riders complimentary access to the sold-out Formation World Tour."
The in-app Uber experience kicks off today in Miami for The Formation World Tour opening night performance at Marlins Park.
How To Get In Formation for Beyoncé Tickets
Uber riders can request tickets and a round-trip uberX ride to The Formation World Tour in a few simple steps*:
- Enter code FORMATIONAMEX in the Uber app to unlock the special "FORMATION" view
- Request a ride in the "FORMATION" view at the designated time on the day of The Formation World Tour show in your city
- If connected with a "FORMATION" ride, you'll be picked up and transported to the concert venue free of charge - your Uber driver will have your tickets
- After the show, request an uberX for your complimentary ride home
Demand will be high and availability limited; not all riders who request a ride will be connected with a "FORMATION" ride and receive two tickets.
*Details may vary by city. Check the Uber blog for more information for your city.
The U.S. cities and dates where the promotion will be offered include:
| April 27, 2016 | Miami, FL | |
| April 29, 2016 | Tampa, FL | |
| May 1, 2016 | Atlanta, GA | |
| May 3, 2016 | Raleigh, NC | |
| May 5, 2016 | Nashville, TN | |
| May 7, 2016 | Houston, TX | |
| May 9, 2016 | Arlington, TX | |
| May 12, 2016 | San Diego, CA | |
| May 14, 2016 | Pasadena, CA | |
| May 16, 2016 | Santa Clara, CA | |
| May 18, 2016 | Seattle, WA | |
| May 23, 2016 | Minneapolis, MN | |
| May 27, 2016 | Chicago , IL | |
| May 28, 2016 | Chicago, IL | |
| May 29, 2016 | Detroit, MI | |
| May 31, 2016 | Pittsburgh, PA | |
| June 3, 2016 | Foxborough, MA | |
| June 5, 2016 | Philadelphia, PA | |
| June 7, 2016 | New York City | |
| June 8, 2016 | New York City | |
| June 10, 2016 | Baltimore, MD | |
| June 12, 2016 | Hershey, PA | |
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