Alternative Songstress Anna Aaron Shares Provocative Single 'Why Not'

Swiss producer and indie-songstress Anna Aaron shares the music video for her fiery single, 'Why Not' (Radicalis Music). After previous successful singles 'Stellarling' and 'Linda', Anna Aaron initially gained notability by fellow Swiss jazz musician Sophie Hunger, prompting celebrated label Two Gentlemen Records (Fauve, The Young Gods, The Appleseed Cast) to take interest in the Basel-based artist and sign her right on the spot. Anna has since gained media attention from the likes of Clash Magazine, FGUK Mag, Nosey Germany, Sound Kartel, Le Canal Auditif, NBHAP, Les Inrocks, Spiegel Online just to name a few.

After releasing her debut full length 'Dogs In Spirit' via Two Gentlemen in 2012, Anna then joined the Erik Truffaz Quartet on their European Tour, where she collaborated on three tracks for their album "El Tiempo de la Revolución" released via Blue Note. This was then followed by her intoxicating sophomore album, 'Neuro' released in 2014 and produced by respected engineer David Kosten (Natalie Imbruglia, Bat For Lashes, Snow Patrol, Marina And The Diamonds, Faultline), with added contributions by prolific musicians such as Jason Cooper, drummer for the iconic post-punk band The Cure, as well as multi-instrumentalist Ben Christophers (Bat For Lashes and V2 Records alumni), gaining the talented musician considerable press and interest. Along with Anna, her brother and fellow producer Alain Meyer (The Golden, Sheila She Loves You) has co-produced her upcoming album entitled, 'Pallas Dreams', scheduled for 2019 release via Radicalis Music and once again mixed by Kosten.

Although her influences range from artists such as Nigel Godrich, Animal Collective, Popol Vuh - Anna Aaron's music is a realm of her own, comparisons to similarly like-minded artists such as Lykke Li or PJ Harvey could be apt for her provocative and in-your-face nature. Her songwriting abilities could be likened to musicians such as Robyn or Anna Calvi for her overflowing passion and commitment.

The latest single 'Why Not' by Anna Aaron is a pounding electro-tinged voyage through kaleidoscopic whirlwinds; deep driving basslines and energetic percussion stream like rivers of lightning underneath Aaron's provocative, animated vocal presence. Her confrontational lyrics "Why not have no expectations towards yourself?" reminds us of the impact one can have in this unforgiving world.

Speaking on the latest single, Anna comments: "I wrote 'Why Not' very fast in the spirit of the moment. The lyrics however were challenging to write because I wanted them to be cutting but also funny; so to make it work I had to maintain a high tension between precision and delirious ranting."

Stream "Why Not" here.

To post a comment, you must register and login.