Alice Bag Tackles Domestic Violence In “He's So Sorry” Video

Iconic punk rock feminist, author, educator and musician Alice Bag will release her self-titled solo debut album Alice Bag, June 24 on Don Giovanni Records. Alice Bag features all original material written by Bag and includes performances by some of her favorite LA-based musicians. As with all of Bag's artistic endeavours, this album is unabashedly honest and unafraid. With pointed punk prose and earworm riffs, she tackles topics such as date rape, immigration and the increasing power of corporations. Her latest album single "He's So Sorry" is a call to action for victims of domestic abuse. The mini-film for the girl-group pop infused single premiered with BUST Magazine and is available to post/share HERE.

Statement From Alice Bag
"He's So Sorry" is a song of both urgency and agency. Nobody should risk their life waiting for an abuser to change their ways.

I grew up around domestic violence, so when a good friend of mine asked me for help and advice, I recognized that she was in an abusive situation. Our conversations inspired this song.

When I was growing up, my father would frequently beat my mother. I would often go to school wondering if my mother would still be alive when I got home. My mother would tell me that she stayed with my father for my sake because I needed to have a mother and a father. It was a different time and a different set of values.

As a child, I hated my father for beating my mother and I felt anger and frustration at my mother's inability to leave. My mother WAS NOT to blame for the abuse - that is unequivocal - but she did fail to recognize that she had the power to leave the situation. She was tethered by the fear that she wouldn't be able to survive financially and by what I imagine was societal and familial pressure to stay in a dysfunctional marriage.

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