When in a single year you've penned and produced for the likes of Madonna ('Joan of Arc', 'Iconic', 'Graffiti Heart'), Chris Brown ('No Filter') and UK Super group Take That ('Will You Be There For Me'), and remixed for Janet Jackson, Sia and Fergie, you might think it's about time to take a pop at the music world under your own name.
Yet that's always been the plan for LA-based AFSHeeN, and after two years as one of the hottest names on the industry hit list, this rising artist is finally prepared to reveal his own electronic-orientated project. The first in a collection of records set for release in 2016, debut single 'Let Me Down Slow' is streaming now on Spotify via Dirty Soul Records (Be Yourself Music).
A delicate slice of heart-breaking synth-pop, AFSHeeN crafts an ethereal cut that gently balances vocals against padded pianos, muted percussion and dreamy chord progressions, his lines weaving in and out of each other in syncopated unison. Seamlessly balancing the melancholic top line with a minimal yet punchy beat, the end product is a hauntingly beautiful track, suitable for any discerning playlist.
'When I work with other artists, my role is to help bring their vision to life, and do so with a mentality that 'Song is king'. But I learned early on that as freeing as electronic music can be, it can also be very limiting when trying to serve the song. For my own project, I strived for years to find the perfect balance between songs I write, and my love of old-school and deep electronic elements."
With more original music and A-list collaborations to come as 2016 unfolds, the future looks incredibly bright for this already much-lauded new talent.
IN AN era where the song-writer/producer has all but become king, LA-based artist AFSHeeN finds himself well on his way to holding court.
With credits for such icons as Madonna, Chris Brown,
Take That and Selena Gomez, remixes for Janet Jackson, Sia and Fergie, a Latin Grammy nod and much more already under his belt, AFSHeeN is becoming one of the most in-demand creators for the American music industry's A-list elite.
Breaking into 2016, he prepares to tell his own story, finally releasing under his own moniker. AFSHeeN's debut single 'Let Me Down Slow' is just the tip of a beautiful iceberg, a sultry collection of what he likes to call 'upbeat emo', an eclectic style of synth-pop accompanied songs, so sublimely produced it carries a touch beyond his years.
While all the industry insider hype swirls around him, AFSHeeN remains firmly rooted in the shadows of the studio, content for the moment to let the music do the talking. Yet with this much buzz, obvious talent and A-list backing, it's surely only a matter of time before the mysterious young producer takes his place in the spotlight.
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