ADA Worldwide Partners With Aaron Watson's Big Label Records on Global Distribution Deal

ADA Worldwide announces an exclusive partnership with BIG Label Records. ADA Worldwide will support the burgeoning record label, anchored by "pioneering independent" Aaron Watson, across sales, distribution, promotion, and retail marketing, while maintaining the imprint's true autonomy. The global partnership will position BIG Label Records as a full service independent record label.

Established in 2006 by Aaron Watson and longtime manager Gino Genaro, BIG Label Records is led by industry veteran Tony Morreale. Significant accomplishments include the historic #1 Billboard debut of The Underdog, the Billboard Top 20 debut of Vaquero, and last year's breakout Top 10 smash "Outta Style."

"We are very proud to partner with Aaron [Watson], who is such an extraordinary artist, and the brilliant team that he and Gino [Genaro] have assembled," says ADA Worldwide President Eliah Seton. "We share their ambitious vision for Aaron's future and all that BIG Label Records can achieve."

"Today is a milestone day and giant step towards the future of this business," says Genaro, co-founder of BIG Label Records. "ADA Worldwide is the perfect partner for what we are wanting to accomplish. It has been so rewarding to see these teams now come together with the same passion, excitement, and optimism and already get to work! The sky is the limit!"

"We are thrilled to work with Aaron [Watson], Gino [Genaro], Tony [Morreale], and the BIG Label team to amplify efforts across marketing, promotion, digital, sales and distribution," adds ADA President of A&R/Label Services, Kenny Weagly. "ADA is an ideal home for Aaron and we look forward to helping establish BIG Label Records as a leading label destination for other future independent country artists."

Aaron Watson wrapped 2017 with a Top 10 on the national radio charts with his self-penned "Outta Style." At 50 weeks, the hit single shattered a Billboard record, marking the longest trek to the coveted spot in the history of their Country Airplay Chart. The Texas troubadour ended his banner year with his album Vaquero earning one of the 10 biggest album debuts of the year in country music and a number of "Best Album of 2017" nods, including Whiskey Riff and the No. 1 spot on Taste of Country's year end list, proclaiming the project "a rich collection of cowboy poetry." His latest single is also self-penned. "Run Wild Horses" "turns the heat way up," according to Taste of Country, and has just hit country radio.

ABOUT ADA WORLDWIDE: ADA is a worldwide service organization committed to independent artist and label development. As part of Warner Music Group, ADA gives the indie community access to an unparalleled global distribution system and a dedicated team that provides a complete spectrum of marketing, merchandising, promotion, and music licensing services. ADA was created in 1993 to focus on the independent music business, where some of the most successful artists and record labels have built their initial followings. ADA marries the effectiveness and convenience of a major label with the marketing sensibilities of an independent. ADA's partners include Alligator, Bar None, Beggars Group, BMG, Comedy Central, Domino, Dualtone, Epitaph, Macklemore & Ryan Lewis, Matador, Merge, Mute, Nettwerk, New West, Real World, Rise, Secretly Canadian, Smithsonian Folkways, Sumerian, Sub Pop, Tommy Boy, Vice, and many others.

ABOUT AARON WATSON: Aaron Watson continues to dominate as a true independent in the country music arena. Watson's newest release and highly-anticipated albumVaquero launched into the Top 10 on the Billboard 200 Albums chart with his biggest career sales debut to date, and at #2 on the Top Country Albums chart. Texas Monthly,Billboard, Rolling Stone Country, Noisey, CMT, The Boot and more have all featured the new music. Vaquero is the follow up to his history-making album The Underdog, which debuted at #1 on the Billboard Top Country Albums chart, making him the first-ever independent, male country artist to debut in the coveted top spot. The album features lead single "Outta Style," his record-breaking Top 10 hit on country music's national radio airplay charts. His new single, "Run Wild Horses" has just hit country radio. Watson's rise has been paved by years of hard work and perseverance. Eighteen years later, over a dozen recorded albums and more than 2,500 shows in the U.S. and Europe, the Texas native is determined to stay true to his roots and deliver music directly to his fans. Watson shared his journey with fans via a video that has racked up over 7.2 Million views and 50,000 shares, proving his phenomenal connection to fans, watch HERE. Follow Aaron Watson: Website, Twitter, Facebook, Instagram, YouTube.

ABOUT BIG LABEL RECORDS:
BIG Label Records LLC established in 2006 by country artist Aaron Watson and his long-time manager Gino Genaro. Touted as one of the greatest independent success stories in country music; the label, which started selling only a handful of records in the early days has grown to set historic milestones, including topping the Billboard Country Albums chart (The Underdog - 2015), scoring a Top 10 Billboard 200 debut (Vaquero - 2017), and charting the biggest independent Country Radio single in over two decades with the Billboard Top 10 "Outta Style." Based in Nashville, Tenn. with an office in Buffalo Gap, Tex., the label signed a multi-year global distribution partnership with ADA Worldwide in 2018 and now boasts a full service staff led by industry veteran Tony Morreale. As a truly independent record label, BIG Label Records believes in a hyper-focused, career-building approach. The company is home to Aaron Watson and poised for future signings and partnerships.

PHOTO ID: (L-R) Brandon Squar (ADA EVP, Global Digital Sales & Strategy), Dave Pak (ADA Director, Sales & Marketing), Scott Bergman (ADA VP, National Sales & Marketing), Robert Turner (ADA Sr. Director Label Management & Sales), Gino Genaro (BIG Label Records/CDA Entertainment), Kenny Weagly (ADA President, A&R and Label Services), Tony Morreale (BIG Label Records), Tina Warwick (ADA VP, Global Digital Sales & Strategy), Greg McCarn (BIG Label Records), David Orleans (ADA President, Sales & Label Management), Dan Anderson (BIG Label Records), Matt Slifkin (ADA VP, Label Management).

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