A-Trak Announces Second Annual Goldie Awards, November 8 at Brooklyn Steel

Legendary DJ, label head and producer A-Trak will present the second annual Goldie Awards onNovember 8 at Brooklyn Steel. The event is a new type of competition for DJs and producers that recognizes the endless creative nature in music, presented by adidas Originals, Fool's Gold andTMWRK. Hosts Desus Nice and Nadeska Alexis will be joined by an all-star cast of judges including Mark Ronson, Just Blaze, Craze, Murda Beatz, El-P, Anna Lunoe, Boys Noize andVenus X.

Turntablists and producers of all stripes will be invited to compete in front of a live audience in two categories: a Beat Battle and DJ Battle. Contestants will be allowed to use any equipment they choose, putting the emphasis on raw skills and originality in a truly modern setting.

Goldie Awards is a natural outgrowth of A-Trak's storied DJ career, which began at age 15 when he became the youngest DMC World Champion ever. Given the renewed popularity of DJs, he created this platform to shine a light on the craft itself and identify the most skilled neophytes. One of the world's great talent spotters and cultural curators, A-Trak has long made it a personal mission to give a voice to up-and-comers across genre and style through his iconic label Fool's Gold and its annual Day Off events.

Starting today, hopeful competitors can send their submissions via GOLDIEAWARDS.COM where they will be asked to upload a one-minute video to Instagram or YouTube and fill out a short form. (Last year's competition brought in over 300 submissions). The eight contestants selected in each category will be flown to New York City to compete for the respective titles. In true Fool's Gold fashion, the event itself will be a cultural talking point not to be missed.

Fool's Gold-founded by A-Trak and Nick Catchdubs-is New York's loudest: bridging musical worlds and pushing a fun, forward thinking aesthetic since 2007. The record label also has a flagship store in the heart of Williamsburg and multiple event franchises. Fool's Gold's annual Day Off series has become one of the world's premier hip-hop festivals, a place where the entire creative community gathers as new stars are minted. This year's Day Off NYC event will take place onAugust 11 at Knockdown Center (more info here).

A-Trak, a.k.a. Alain Macklovitch, is the quintessential cultural connector. His 20-year musical path has seen him take turns as an internationally renowned turntablist, Grammy-nominated producer, innovative remixer and much more.

Inspired by the rich sporting heritage of adidas-one of the world's leading sports brands and a global designer and developer of athletic footwear and apparel-adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand's legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

To post a comment, you must register and login.