World's First Frozen Popcorn, California Frozen Poppers, taps BLAZE PR for strategic public relations campaign

SANTA MONICA, Calif., Dec. 28, 2015 /PRNewswire/ BLAZE, the nationally recognized PR firm that represents leading consumer lifestyle brands, announced the addition of California Frozen Poppers to its growing list of clients. California Frozen Poppers combines air popped non-GMO popcorn with more than 300 flavors, including sweet, spicy and savory flavors. 60 varieties are currently available, including gluten-free and vegan options. California Frozen Poppers contains no preservatives or sprays.

"We are thrilled to partner with BLAZE as we expand our revolutionary brand of frozen popcorn," said Founder and CEO Joshua Chaney. "BLAZE has had great success over the years with consumer brands and we are excited to work with them as California Frozen Poppers works to expand our brand nationwide."

BLAZE's public relations program will use both traditional and social media outreach programs to build local and national awareness around the unique California Frozen Popper product.

Founded by Joshua Chaney, a former key grip on the hit show "Friends," California Frozen Poppers began with a 100-year-old family recipe for handmade caramel. Chaney devised a formula enabling the caramel to coat popcorn and be served frozen. The company took off after Chaney met Sulmaz Rahimpour, Vice President of California Frozen Poppers, while doing charitable work on skid row in Los Angeles. Together they run the West Hills-based store and international franchise.

"California Frozen Poppers is a unique brand with a revolutionary product," said Matt Kovacs, President of BLAZE. "We look forward to working alongside California and introducing new audiences to the idea of frozen popcorn."

About California Frozen Poppers
California Frozen Poppers is the world's first frozen popcorn. Using air popped non-GMO popcorn, California Frozen Poppers uses no preservatives or sprays. Gluten free and vegan options are available among 60 varieties, including sweet, spicy and savory flavors.

About BLAZE
In business since 1990, BLAZE is owned by Davies and is an award-winning, strategic public relations and marketing communications firm with offices inSanta Monica,Santa BarbaraandWashington D.C.BLAZE believes in initiating smart conversations that facilitate consumer dialogue with a return to our client's bottom line. Awards include two PRSA PRISM Awards, the Communicator Award, PR News PRism and the recipient of two Hermes Awards. For more information, visitwww.blazepr.com.

CONTACT:
Matt Kovacs
BLAZE PR
310-395-5050
mkovacs@blazepr.com

SOURCE BLAZE

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