'The Most Interesting Man In The World' To Grand Marshal New York City's Annual Village Halloween Parade

WHITE PLAINS, N.Y., Oct. 21, 2015 /PRNewswire/ Next Saturday, "The Most Interesting Man in the World" will serve as the grand marshal of New York City's 42 nd Annual Village Halloween Parade, turning Sixth Avenue into Stay Thirsty Way for one night. Partnering with the Village Halloween Parade is part of Dos Equis' Masquerade campaign, which encourages fans 21+ to seduce their senses and unmask a world of intrigue this Halloween season.

"Putting on a mask offers the chance to reveal a more interesting side of yourself, and that's exactly what we're encouraging consumers to do this Halloween season," said Andrew Katz, VP of Marketing for Dos Equis. "By bringing 'The Most Interesting Man' to what is already an epic event enjoyed by millions, we're taking this year's Halloween celebration to another level."

"The Most Interesting Man in the World embodies exactly what this parade is about mystery, intrigue, and of course, interesting," said Jeanne Fleming, Director of the Village Halloween Parade. "We are thrilled to have Dos Equis involved to keep this great NYC tradition alive."

As a leader in digital innovation, the brand is also providing all fans 21 and older an incredible Masquerade virtual reality experience. Available via Google Cardboard and YouTube 360, consumers don a viewer headset and enter into a virtual Masquerade as The Most Interesting Man's guest of honor, encountering the unexpected and unusual. Dos Equis branded Google Cardboard masks will be available at bars nationwide, visit DosEquis.com/VR for more information.

Dos Equis is also giving four fans a chance to win an all-expense paid trip for two to NYC to meet The Most Interesting Man at the Masquerade grand finale on November 14, 2015. Through October 31, fans can enter by helping The Most Interesting Man find hidden items on the @XXGuestList Instagram. Once the items are found, fans can comment on those photos with #XXGuestList to be entered for a chance to win tickets to New York. Fans can also enter by going on DosEquis.com/Masquerade and completing the registration form.

The Most Interesting Man is currently featured in campaign-themed commercials running through October. The two 15-second spots feature the icon offering his take on Masquerade parties this Halloween season: "A little mystery can go a long way. I suggest you have it lead back to your place."

The Dos Equis Masquerade is part of an ongoing commitment to help fans celebrate the Halloween season and make their nights more interesting when they put on a mask. For more information on the 2015 Dos Equis Masquerade, visit www.DosEquis.com/Masquerade or www.Facebook.com/DosEquis.

About HEINEKENUSA:
HEINEKENUSAInc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand,Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow cider. HEINEKENUSAalso imports the Dos Equis portfolio, Tecate portfolio, Sol, Indio, Carta Blanca and Bohemia brands fromMexico. For a safe ride home, download the HEINEKENUSA-sponsored Taxi Magic application from your smartphone at taximagic.heineken.com.

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