Seagram's Escapes Teams Up With Powerhouse Entertainer Kelly Rowland

Seagram's Escapes announced today its official partnership with entertainment mogul Kelly Rowland. Kelly's remarkable talent, impeccable style and magnetic personality truly resonates with the brand's goal of inspiring women to keep things colorful in their everyday lives.

As anyone can see from her musical career and flawless first look into her powerful character on last week's episode of FOX's hit series, "Empire," Kelly Rowland is an incredible entertainer both on and off the screen. "What makes Kelly such a great fit for Seagram's Escapes is that while she is a celebrity musician, actress and global style icon, her friendly, sincere and approachable personality is extremely relatable. She is an inspiration to women proving that 'you can have it all,'" said Jennifer McCauley-Topor, Seagram's Associate Brand Director. "We are beyond thrilled to announce our partnership with Kelly Rowland, she is perfectly aligned with the Seagram's Escapes brand personality and values."

Beginning in early 2016, Kelly will be introducing her signature flavors from Seagram's Escapes and will be appearing in the brands' print, television and radio advertising, public relations work and social media/online platforms. She'll also be lending her musical talents to Seagrams Escapes, creating a charismatic single that will be featured across all promotional platforms.

"I'm so excited to be teaming up with Seagram's Escapes. The wide variety of flavors are a reflection of my lifestyle refreshing, fun, creative, varied, inspired and, of course, colorful. Seagram's Escapes are great when I have a quick moment to just relax," said Rowland.

Introduced in 1986, Seagram's Escapes offers 18 varieties of flavored malt beverage coolers. Seagram's Escapes is sold in four-pack carriers, singles bottles and, with select flavors available in can and bottle variety packs, 12-ounce cans, 16-ounce cans, 23.5-ounce cans. Sold across the U.S. and Caribbean, Seagram's Escapes is produced at High Falls Brewery in Rochester, New York and is a part of the North American Breweries family. NAB is one of the county's leading beer suppliers, brewing high quality beers at its four breweries, including three dedicated craft breweries, and importing beer from bothCanada and Costa Rica.Its diverse portfolio and world class employees have transformed NAB into a segment leader and a credible craft supplier.NAB also propelled Seagram's Escapes into the number one cooler brand in only a few short years, gaining the attention of industry analysts and earning nods such as Impact Databank's Hot Brand Award in 2012, 2013 and 2014. For more information, visit www.seagramsescapes.com

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