Pusateri's Brings the Hottest Culinary Experiences

Pusateri's Fine Foods is launching Co/Lab, a culinary discovery teaming up with the city's best local restaurants and food experiences for short term activations. The series will roll out across Pusateri's GTA locations.

To launch the concept, North Poké and Eva's Original Chimneys will be appearing at the CF Toronto Eaton Centre Saks Food Hall location. North Poké, available as of May 15 until June 30, brings the best authentic Hawaiian seafood to Toronto. From June 5 to August 31, Eva's Original Chimneys will serve freshly baked Hungarian pastries, including their signature, handmade Chimney Cones that are made with only quality ingredients and baked using a traditional open gas rotisserie grill. Eva's will have an exclusive flavour that will only be available at the Co/Lab.

At the 1539 Avenue Road location, two new experiences are launching. Pukka - an innovative Indian restaurant that marries typical curry with bright, clean flavours and turns them into delectable, modern dishes, as well as Baker and Scone - a bakeshop dedicated to the passion of scone making, bringing their favourite and new exclusive scones to the Co/Lab.

For those who want to stop in and discover the GTA's best food experiences, confirmed dates and locations include:

• Saks Food Hall by Pusateri's CF Toronto Eaton Centre: North Poké, May 15 - June 30 & Eva's Original Chimneys, June 5 - August 31
• Pusateri's Avenue Road: Pukka, May 26 - June 30 & Baker and Scone, June 1 - June 30
• Visit www.pusateris.com in the coming months for additional Co/Lab updates at Pusateri's locations across the GTA

"At Pusateri's, we travel the world to look for and bring the highest quality products into our stores, so it only made sense to look locally for the best restaurant and food experience partners for the launch of Co/Lab," says Angus McOuat, Vice-President of Merchandising and Marketing. "We want to continue to push the boundaries and create an in-store theatre of food for our guests. Our team has selected the hottest, most delicious, and highest quality restaurants and food experiences that we personally love. Most importantly, we are collaborating with our partners to build exclusive and exciting items they can't get elsewhere as a benefit to our guests."

The launch of Co/Lab stems from a need to stand out in a highly competitive grocery retail environment and turn what can be seen as a mundane task, grocery shopping, into a sensorial experience. With the grocery retail environment rapidly evolving, offering consumers a variety of ready to eat meal solutions and quality grocery items that appeal to the palate and eating habits of the modern consumer is crucial to Pusateri's.

"The way Canadians grocery shop is changing. Busy schedules have created significant growth in the demand for quality, healthy ready to eat meals and home meal replacement," says McOuat. "People now see food as an experience that they use to enrich their own lives. Our mandate is to create experiences, like Co/Lab, that tell better stories and capture the attention of the modern shopper."

About Pusateri's Fine Foods

World-renowned for exceptional products, superior quality, and customer service, Pusateri's Fine Foods has built an exceptional reputation as one of the best fine food shops today. Pusateri's has traveled the globe in search of the unknown, with the determination and desire to share their passion for food. Family-owned and operated for more than 50 years, Pusateri's remains a one-of-a-kind shopping destination for food enthusiasts. Pusateri's currently has four locations at 1539 Avenue Rd, 57 Yorkville Ave., 2901 Bayview Ave. (Bayview Village), 240 Leighland Ave. (RioCan Oakville Place). Pusateri's also operates Saks Food Halls at the luxury retailer's first two Toronto locations at CF Sherway Gardens and at CF Toronto Eaton Centre.

To post a comment, you must register and login.