Jim Beam Adds More Refreshment To Flavor Portfolio With Release Of Jim Beam' Apple

Today, Jim Beam officially announces the launch of its latest flavored whiskey from the world's No. 1 bourbon new Jim Beam Apple which contains all the pride and heritage from the Beam family's 220-year history.

With a refreshing take on family tradition, Jim Beam distillers have brought together the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey.The result is a perfect balance of apple and delicious bourbon, with a light, juicy twist. The Signature Cocktail, "Jim Beam Apple and Soda," mixes Jim Beam Apple and club soda over ice, with a wedge of lemon, for a delicious, refreshing cocktail all year round.

"As category leaders in bourbon innovation, we take pride in delivering flavors that complement the tasting notes of the world's No. 1 Kentucky Straight Bourbon," said Gigi DaDan, Senior Director of Jim Beam. "With Jim Beam Apple and the 'Jim Beam Apple and Soda,' we are bringing another option to both whiskey fans and those looking to discover new refreshing cocktails."

"My family's been making history since we started distilling bourbon in 1795," said Fred Noe, Jim Beam's 7 th Generation Master Distiller. "With Jim Beam Apple and our other flavored products, we continue to make even more history as we introduce more people to the delicious taste of 'America's Native Spirit.'"

About Jim Beam Apple

• Bottled at 70-proof, new Jim Beam Apple contains apple liqueur that's been blended with Kentucky Straight Bourbon Whiskey.
• Jim Beam Apple has a juicy, fresh green apple taste with a balance of tart and sweet, and with subtle oak undertones, with a lingering apple finish with a touch of oak.
• Jim BeamApple has a fresh crisp green apple aroma with a golden honey color.
• Jim Beam Apple is best enjoyed with club soda as a "Jim Beam Apple and Soda", or on-the-rocks.
• Jim BeamApple joins the brand's existing flavored whiskey portfolio already in-market, including:
  • Jim Beam Kentucky Fire, Kentucky Straight Bourbon Whiskey infused with Cinnamon Liqueur
  • Jim Beam Honey, Kentucky Straight Bourbon Whiskey infused with Real Honey and Liqueur
  • Jim Beam Maple, Kentucky Straight Bourbon Whiskey infused with Natural Flavors
  • Red Stag by Jim Beam Black Cherry, Kentucky Straight Bourbon Whiskey infused with Natural Flavors

New Jim Beam Apple has a suggested retail price of $15.99 for 750mL, and is now available in bars and retail locations nationwide. Price varies by market and product size, which includes 50mL, 100mL, 375mL, 750mL, 1L and 1.75L.

For more information about Jim Beam Apple, "like" our Facebook page (www.facebook.com/JimBeam), follow us on Twitter (@jimbeam) or visit http://www.jimbeam.com.

SOURCE Jim Beam

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