Bold Rock Hard Cider to Release Flagship Apple Cider in 15-Packs

Bold Rock Hard Cider has announced the release of Bold Rock Apple, its flagship style, in a new package offering - 15 pack, 12 oz cans with a new creative design. Available in October 2017, Bold Rock will become the first hard cider company to release 12 oz cans in a 15-pack format. The illustrated packaging captures the essence of Bold Rock's commitment of treading lighty, using locally sourced fruit, and a nod to the founders' inspiration for establishing a craft cider company.

The 15-pack format will give consumers a new option for enjoying the popular Bold Rock Apple, which features the crisp and refreshing character of apples crushed and crafted in the Blue Ridge Mountains. Cans are becoming increasingly popular in the craft cider industry, and Bold Rock, now the third largest hard cider company in the U.S., is timing its new release for fall occasions, including football tailgating, barbeques and camping under the changing leaves.

"Our loyal customers enjoy Bold Rock Hard Cider while sharing experiences, often outdoors," says Senior Vice President of Sales & Marketing Jeff Liebhardt. "We're excited to give them a new option for enjoying our product in packaging that speaks to the essence of our brand."

Founded in 2012, Bold Rock makes a variety of hard cider styles from apples picked in the Blue Ridge Mountains of Virginia and North Carolina. The award-winning craft cider company operates two cideries: an original Bold Rock Cider Barn in Nellysford, VA, which features an innovative production facility and tasting room overlooking the Rockfish River Valley, and a recently expanded second production facility and taproom in Mills River, NC.