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Just Dance 2015 and Stomp Out Bullying Bring Awareness to National Bullying Prevention Month

By: Oct. 02, 2014
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Just Dance 2015, the latest installment in the best-selling dance game franchise from Ubisoft, and STOMP Out Bullying, the leading national bullying and cyberbullying prevention organization for kids and teens in the US, are proud to announce their partnership, which kicks off this fall to highlight National Bullying Prevention Month in October.

Through an array of joint campaigns via social media, the press and events, Just Dance and STOMP Out Bullying will support the bullying and cyberbullying prevention movement and drive home the message that "it's okay to dance to your own beat!" In order to reach Just Dance's millions of fans around the world, a video highlighted in the game's Dance VIP feature will showcase the development team dancing to a dedicated Just Dance 2015 track in STOMP Out Bullying's iconic Blue Shirt, which stands for solidarity against bullying and cyberbullying. The video allows people all around the world to dance along to the cause and unite around the common goal of preventing bullying.

"We know that teens are one of the groups most impacted by bullying and cyberbullying," said Carrie Bischke, director of brand partnerships, Ubisoft. "As a game that has become a mainstay in both popular culture and with young people, Just Dance is uniquely positioned to get the word out about anti-bullying. It's a cause that's important to us as a brand and as individuals so we're proud to be teaming up with STOMP Out Bullying to encourage people everywhere to dance to the beat of their own drum."

Ross Ellis, founder and CEO of STOMP Out Bullying said, "We must make every effort to educate our youth about the issue of bullying and its effects. Students need to understand that although we are different in the way we look, our sexual orientation and race, that we must celebrate others' differences. We are delighted to partner with Just Dance and work together so that our youths are safe -- NO MATTER!"

Just Dance and STOMP Out Bullying will be identifying the most powerful anti-bullying stories to celebrate people who have overcome bullying or helped the cause in a unique way. Starting on Blue Shirt Day World Day of Bullying Prevention, which is held on the first Monday of every October and falls this year on October 6, these stories will be featured across Just Dance social media sites.

For the latest information on Just Dance 2015 and Just Dance Now, visit: www.justdancegame.com. Follow us at Twitter.com/JustDanceGame and use hashtags #JustDance2015 or #JustDanceNow.

About STOMP Out Bullying: STOMP Out Bullying is the leading national anti-bullying and cyberbullying organization for kids and teens in the U.S. Created in 2005, STOMP Out Bullying focuses on reducing and preventing bullying, cyberbullying, sexting and other digital abuse, educating against homophobia, racism and hatred, decreasing school absenteeism, and deterring violence in schools, online and in communities across the country. It teaches effective solutions on how to respond to all forms of bullying; as well as educating kids and teens in school and online, providing help for those in need and at risk of suicide, raising awareness, peer mentoring programs in schools, public service announcements by noted celebrities, and social media campaigns. An additional focus educates parents on how to keep their children safe and responsible online at StompOutBullying.org. For more, follow on Twitter: Twitter.com/STOMPOutBullyng (Use Hashtags #STOMPOutBullying #GOBLUE2014) or follow on Facebook at www.facebook.com/StompOutBullying.

About Just Dance: Just Dance is the world's #1 dance game franchise. With more than 50 million units sold to date worldwide, the game has become a cultural phenomenon recently winning the Teen Choice Award for "Choice Video Game" and its fourth consecutive Nickelodeon Kids' Choice Awards for "Favorite Video Game."

About Ubisoft: Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin's Creed, Just Dance, Tom Clancy's video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft's worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2013-14 fiscal year Ubisoft generated sales of €1,007 million. To learn more, visit www.ubisoftgroup.com.



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