The Really Useful Group Launches Andrew Lloyd Webber Channel on YouTube

The Really Useful Group has announced that it has joined forces with YouTubeTM, the leading online video community, to launch a Really Useful Group YouTube channel.

You can visit the channel by going to www.youtube.com/reallyusefulgroup

Douglas Glen, Head of Digital Strategy for The Really Useful Group says: "For over 40 years Lloyd Webber has provided the world its musical soundtrack, not only in the realm of musical theatre, but in the charts across a variety of genres - including pop, classical, rock and jazz. YouTube is a key online video destination for today's entertainment consumer and we are very pleased to offer our extensive audio and video archive to a growing global audience via our own branded channel."

The Really Useful Group Channel on YouTube will offer world-renowned performances and rare video clips spanning over 40 years of Andrew Lloyd Webber compositions and will feature integrated links to their recently launched content and social media site www.reallyuseful.com

The branded YouTube channel forms an integral part of Really Useful Group's expanding digital strategy. "YouTube is the definitive destination for short-form video programming on the web" continued Glen "in addition it offers an unparalleled acquisition opportunity for our own live arts and entertainment content destination".

Patrick Walker, YouTube's Director of Video Partnerships for Europe, Middle East and Africa, says: "We're proud to be working with The Really Useful Group and world renowned content from Andrew Lloyd Webber. Our users are hungry for the best music content available and we expect that The Really Useful Group channel will be a great success".

 

 

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