Australian Brandenburg Orchestra Launches New Website

"Since 1989, when Paul Dyer had a crazy idea to launch a new orchestra and bring an Australian flavour to baroque music, innovation has been firmly at the heart of all we do," says Bruce Applebaum, the orchestra's Managing Director and Co-founder.

The Australian Brandenburg Orchestra is one of the world's leading and most innovative baroque orchestras, offering unique programming and emotionally charged experiences.

"We are leaders in the category, not followers," adds Mr Applebaum.

"We've always strived to find something new in the old. It seems fitting that we should embrace the digital space with open arms and be leaders in the category of digital as well.

The Australian Brandenburg Orchestra has entered a digital partnership with Accenture Strategy and Reactive. The orchestra today launches its brand new state-of-the-art website, the first stage in the mission to re-imagine the performance of classical music in the digital age.

"Over the last year, there has been an exhilarating collision of creative and strategic minds, bringing about an impressive new digital face for the Australian Brandenburg Orchestra," says Mr Applebaum. "Over 40 talented people have collectively spent thousands of hours creating something that will have a major impact on audience engagement and development, and that will be a leader in the arts community."

The new website is now live at WWW.BRANDENBURG.COM.AU. Click here to see the website launch video.

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