Andre Rieu's 2016 Maastricht Concert to Screen Via Satellite in the UK, Today
By: BWW
News Desk Jul. 23, 2016
One of the world's most popular music artists and known to millions as 'The King of Waltz', André Rieu's legendary annual Maastricht concert has become a firm fixture in the Event Cinema calendar.
CinemaLive, leading producers and distributors of Event Cinema, are delighted to announce that André Rieu's 2016 Maastricht Concert will screen via satellite in over 500 cinemas in the UK on Saturday 23rd July (7pm) andSunday 24th July (3pm) including major multiplexes and many independent cinemas and arts centres.
Last year André Rieu's Maastricht Concert set a new record for Event Cinema, becoming the highest grossing Music Concert in UK box office history, taking over £1 million in one night and surpassing previous box office records held by One Direction and Take That.
Set against the stunning medieval backdrop of the town square in André Rieu's Dutch hometown, the spectacular Maastricht concert features the maestro in his element, with his famous 60-piece Johann Strauss Orchestra, sopranos, tenors and very special guests. André promises and delivers an unforgettable musical experience full of humour, fun and emotion for all ages.
Commenting on this year's event, André Rieu said: "Every year we find ways to make my hometown concerts a unique experience for our audiences in the square, as well as those who watch us in the cinemas. We put a lot of time, energy and love into creating something special, some Maastricht magic."
CinemaLive Co-Director Janelle Mason said: "2016 marks our eighth year collaborating with the Rieus. André's Maastricht Concert in Cinemas continues to grow in popularity across the world and each year the scale of the production is bigger and better than the last. With coverage by 29 cameras, including new drone-camera technology, the satellite-delivered concert is a remarkably intimate, comfortable and affordable experience for cinema patrons".
The Maastricht concerts are André Rieu's most popular concerts of the year. In 2015, over 70,000 fans from more than 70 countries travelled to the live concerts and almost 200,000 fans attended the cinema screenings of the concert worldwide.
This year, CinemaLive made the decision to add an extra screening of André Rieu's Maastricht Concert, on Sunday afternoon (24th July at 3pm).
Janelle Mason said: "This year we're giving André's fans of all ages the chance to experience the Maastricht concert on the big screen. For those unable to make it on the Saturday evening, there's now the option of a Sunday matinee - a perfect family day out."
Good Morning Britain's Charlotte Hawkins hosts several segments in André Rieu's 2016 Maastricht Concert in Cinemas, including an interview with André after he comes off stage, as an exclusive for cinema audiences.
André Rieu's 2016 Maastricht Concert will screen via satellite in over 500 cinemas across the UK on Saturday 23rd July (7pm) & Sunday 24th July (3pm). See list of participating cinemas at www.andreincinemas.com
André Rieu recently announced a UK arena tour for December 2016 and tickets are on sale now - For dates and venues visit www.andrerieu.com. André's latest album 'Roman Holiday' is out now.
Note to Editors
André Rieu's 2015 Maastricht Concert in Cinemas smashed records to become the highest-grossing music concert of all time at the UK, Dutch, Danish, Australian and New Zealand box office. It broke single night and lifetime box office records for a music concert in the UK after taking more than £1m in one night (18th July) grossing £1,022,989, then screened at an additional 54 cinemas on 19th July, taking the UK gross to £1,078,348 - a lifetime record for a music concert.
About André Rieu
Known for his energetic and festive live performances and with album and DVD sales of more than 40 million worldwide, André is the world's leading pop classical artist and consistently appears on the worldwide list of highest-grossing touring artists. Since his Johann Strauss Orchestra, with up to 60 musicians, began in 1987, his spectacular live shows have gained him hundreds of thousands of fans from all over the world.
About CinemaLive
CinemaLive is an Event Cinema specialist which distributes and delivers live and recorded content theatrically to over 70 countries worldwide covering a range of genres including music concerts, opera, theatre, musicals and comedy. With offices in Sydney and London, CinemaLive has quickly become one of the fastest growing companies in its field since establishing in late 2008.
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