ASCAP Names Alice Kim New Chief Strategy, Development Officer

ASCAP, the American Society of Composers, Authors and Publishers, announced today the appointment of top digital strategist Alice Kim as the organization's EVP, Chief Strategy & Development Officer, reporting to ASCAP CEO Elizabeth Matthews. Alice will oversee Strategy, Business Development, Product Development and Administration Services as ASCAP charts a new course to offer enhanced services to its songwriter, composer and music publisher members and to its licensing partners.

Matthews commented: "ASCAP is transforming to offer innovative new services to our members and licensing partners in order to meet their needs in this new and evolving era in the music and media landscape. Alice has deep expertise of consumer behavior, trends in digital content adoption and monetization models. She is uniquely positioned to help us harness our assets for the benefit of our songwriters, composers and publishers as well as our licensing partners as we move into a world of increased data transparency and efficiency."

"ASCAP is in a unique position with its data assets and sophisticated technology platform to create innovative, new products and services that can transform how data can be used to enhance the livelihoods of creators and those businesses that depend on their music," added Alice. "I am excited to join the ASCAP executive team to develop and launch new ways of adding value to all ASCAP's stakeholders who benefit from our collective licensing and efficient distribution model."

Alice Kim has been at the forefront of the digital media revolution for almost 20 years with executive level positions in a multitude of companies that range from start-ups to publically traded major media and technology companies. Most recently, Alice was a founder and principal for DigiConsult, a consulting practice providing strategic services to media clients focused on identifying and evaluating digital opportunities.

Before founding DigiConsult, Alice served as senior vice president, corporate development and strategy for MediaFlo a start-up division of Qualcomm, a wireless technology company where she led strategic partnership conversations and special internal projects, resulting in a $2B sale to AT&T.

Prior to MediaFlo, she served as senior vice president, digital distribution and partnerships for Viacom Media Networks where she developed the strategy, launched and built the mobile and digital distribution revenues across the 17 on-air and digital brands, including MTV, VH1, Comedy Central and Nickelodeon.

Alice started her career in Investment Banking at Dean Witter and Venture Capital at CIBC Capital Partners and Dolphin Equity. She then joined a couple of start-ups, PreCache and Enpocket, both of which were acquired by Fortune 100 companies. She continues to be an avid angel investor and a strong advocate of start-ups in NYC. Alice has been named one of the "Top Women in Wireless" by Fierce Wireless and "Top 50 Women in Mobile Content" by Mobile Entertainment.

Alice received her MBA from Columbia Business School and a BS from Stern School of Business, New York University.

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