Wright Scoop Launches 'The ABCs of Greening Communications'
By: Christina Mancuso Mar. 31, 2016
Supplied by some of the best Industry marketers, the Wright Scoop's newly launched book, "The ABCs of Greening Communications," provides step-by-step strategies proven to avoid loss of market share while placing emphasis on "how to" communicate the eco-sustainability of products and services. Defined in its simple terms - "eco-sustainability" is a frugal use of limited resources which decrease product/service expenses, increase profit; and result in earth-friendly activities that provide for present-day lifestyles without sacrificing the eco-future of others.
Solicited as a workshop instructor for the National League of Cities conference held in Washington, DC, when Wright challenged attendees - congressmen, city mayors, county managers, city/county planners and educators - to identify "greening" in their communities, no one could identify his/her community's eco-leaders, a response that should be viewed by all as a wake-up call for USA Industries. So, through gathering Industry data through interviews, distribution of an Industry survey and ongoing interactive columns, the Wright Scoop - Sylvia Hoehns Wright researched and has launched a book - "The ABCs of Greening Communications" - which explores the relationship of "planet" vs. people, product/service and profit as a critical factor which impacts products and services, not simply eco-sustainable but leading edge branded images more easily identified by consumers. The 4th in a series of publications, Wright's book, the ABCs of Greening Communications is published to inspire all to create an eco-legacy of C A R E - conservation, accountability, recovery and eco-efficiency! Initially, published in paper print as a college level text ABCs of Green Industry Communications, Wright edited her publication to challenge biz communities to become members of Capitalism 24902, a global village committed to ensuring the foundation of an eco-sustainable future.
"Tools of communication, they're tools of creativity, and they can be shaped by their user." Bill Gates "As a former educator, I've observed as Wright emphasizes, an image - brand must be relevant, avoid loss of market share through attrition, while placing emphasis on eco, greening, aspects of the product or service provided." - Leonard O. Morrow, PhD, retired botanist and horticulturist "Nurturing and brimming with accomplishment, Sylvia seamlessly brings people together to showcase their best talents." - Nicole M. Bouchard, Editor-in-Chief The Write Place At the Write Time "Ideas abound in ABCs of Green Industry Communications as Sylvia Wright profiles some of the best marketers and communicators in the business, bringing fresh takes and new approaches to attracting and engaging customers." - Bill Calkins, business manager at Ball Horticultural Company in West Chicago, Illinois About the Wright Scoop -
Wright has taught communications for the Virginia Community College system and provided speeches and workshops for national and international conferences such as the All Cities Congressional City Conference held in DC and PLANET's Green Industry Conference held at Louisville, Kentucky. A graduate in BS Management of Communication Systems at VA Commonwealth University (VCU) and participate in MS Special Studies at VCU, Wright is a graduate of the VA Natural Resource Leadership Institute program sponsored by UVA and VA Tech. To view details of Wright's eco emphasis on "place" link to her book Eco-legacy - a millennium woman's heritage; plants, Landscape Gardening with CARE and products, Grow Green Market Share with CARE at Sylvia's book store, http://www.lulu.com/spotlight/syhwright. Or for other details, visit her web site www.TheWrightScoop.com or follow Wright's activities through facebook group The Wright Scoop or twitter ID WrightScoop.
ISBN9781329991101, Copyright Sylvia Hoehns Wright (Standard Copyright License), Edition First Edition, Publisher LuLu.com, Published March 30, 2016 Language
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