The expansion comes as a growing number of rural telecommunications companies recognize the magazine as the preeminent tool within the industry for informing, educating and engaging their members and customers.
WordSouth has produced award-winning custom publications for telcos and electric providers for more than 20 years. The Regional Telco Magazine launched in 2013 with 10 magazines and a circulation of about 100,000. It now publishes editions for 19 companies in seven states with a circulation of 275,000. Through the project, telcos educate customers about their services, inform customers about news in the telecommunications industry, and engage their communities.
In 2017, the RTM launched its second region, which marked the RTM's entry into the North Central Region as identified by NTCA-The Rural Broadband Association. The forthcoming Southwestern magazine, which will also mirror the NTCA regions, encompasses Texas, Oklahoma, Louisiana, Arkansas, New Mexico and Arizona.
The initial publishing partners in the region will be Peoples Telephone Cooperative in Quitman, Texas, and Hill Country Telephone in Ingram, Texas. WordSouth has produced a magazine for Peoples since 2014 and launched a magazine for Hill Country in 2017.
"Peoples Telephone and Hill Country are ideal partners for us to collaborate with," says WordSouth Director of Marketing and Business Development Andy Johns. "We expect this collaboration to emphasize the power of communications by giving rural telcos a platform to tell their stories."
More information can be found here: wordsouth.com/magazine/
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About WordSouth:
WordSouth is a content marketing company that works with electric utilities and telecommunications companies that serve rural and small-town America. WordSouth is comprised of a team of professionals with many years of communications experience. As a creative services firm, WordSouth works to earn trust from their clients as a true communications partner and help clients tell their stories.
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