TrailerShelf Hooks Readers With Original Book Trailers

The book publicity firm Wildbound PR is launching TrailerShelf, a new website dedicated to showcasing premier book trailers and video advertising specific to book promotion. TrailerShelf aims to help readers discover their next must-read by offering them a visual and sensory glimpse into the world and story of any given book. Readers can explore videos by release date, genre, bestseller status, popularity, staff picks, and more.

"Video is a driving force of online engagement in today's day and age of digital media consumption," says Julia Drake, president of Wildbound PR and co-founder of TrailerShelf. "We want to help publishers and authors tap into this exploding audience by opening new avenues for book discovery."

Book trailers are nothing new on the literary scene and several existing websites feature book trailers for readers to peruse, but what sets TrailerShelf apart is commitment to quality.

"Book trailers have gotten a bad rap in the industry because most of them simply regurgitate the back cover description of the book slapped across a handful of random images with bad music," says JarEd Drake, CEO of Wildbound PR and co-founder of TrailerShelf. "That's not visual storytelling and it doesn't leverage the power of video."

Wildbound PR has made a name for itself for producing high-end book trailers for their clients, many of which have been featured in the New York Times, Huffington Post, New York Daily News, the BBC, and other top media. Graduates of UCLA film school, the Drakes have brought their love and sensibility for visual storytelling to the literary world and are excited to push the standards for professionalism and creativity in book trailer production.

"At its heart, TrailerShelf celebrates great storytelling that teases readers' imagination without taking away from their ability to create their own world in their heads," says Julia Drake.

While submission to TrailerShelf is currently free, every video goes through close inspection and is held to the highest standards before being approved for the site. In the future, TrailerShelf will offer sponsored placements as well as an annual book trailer award given out at the Wildbound Film Festival (dedicated to book adaptations), held in October in Lake Tahoe.

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