The New 2013 Contractor's Marketing Handbook is Released

Trends show that the building industry is taking steps to recover and will continue to improve throughout the rest of 2013. It's important that contractors start planning for this future growth by developing a comprehensive marketing strategy for their business.

Because consumers are now skeptical of hiring contractors, legitimate businesses must create confidence in their company. And with a very active hurricane season forecast, there will be many fraudulent contractors trying to get the jobs that legitimate contractors should be doing.

Fortunately, a new resource is available to offer some insights and guidance on building a marketing strategy. The handbook provides detailed information on how to develop a strong online presence, differentiate their business from the competition and reach more prospective clients.

The New 2013 Contractor's Marketing Handbook - How to Build an Automatic Lead Generator for the Construction and Building Industry is for small sub-contractors, medium-sized general contractors, large construction companies and design-build firms to generate quality leads and increase sales profits. The handbook provides detailed information on how to develop a strong online presence, differentiate their business from the competition, and reach more prospective clients to generate sales leads.

In today's digital age where new clients are most likely to find contractors through an online search engine, it's imperative to ensure that their online presence is operating at its highest level and accurately reflects their level of expertise.

The handbook also covers how to perfect their sales funnel through leveraging telephone leads, finding government contract opportunities, and winning bid proposals. Checklists help to organize all this information into a relevant and user-friendly template for their business.

About the Author

Rose Lawless is a leading marketing specialist with more than 25 years experience in the construction and building industry. The experience gained as a top-notch administrator and marketing specialist has enabled her to bring skills to the table in every company she has been involved with to increase sales revenues, generate new leads and new customers. She is a member of the Construction Marketing Association.

For more information on The New 2013 Contractor's Marketing Handbook- How to Build an Automatic Lead Generator, please visit the author's homepage at her company Your Office On Call, Inc.

Both print and digital copies are also available through Amazon.

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