THE PORTER PRINCIPLES Offers Foodservice Tips for Colleges

In his new book, "The Porter Principles: Retain & Recruit Students & Alumni, Save Millions on Dining and Stop Letting Food Service Contractors Eat Your Lunch" (www.porterkhouwconsulting.com), CEO of Porter Khouw Consulting, Inc. David Porter gives tips for developing a foodservice program that complements the unique social architecture of a college campus.

"A must read for every college administrator striving to advance their foodservice program, 'The Porter Principles' is practical, thought-provoking and readable," says Michael Floyd, an associatevice president at the University of Georgia.

"College dining is no longer just about the food, but how it relates to every campus's need for attention to the three all-important R's Recruitment, Retention and Alumni Relations."

In "The Porter Principles," Porter a 40-year foodservice veteran shares his vision and approach for transforming college campuses across North America.

"Social architecture is the conscious design of an environment to encourage social behaviors," he says. "In the case of college dining, it gives students a way to connect, make friends and be social; it's crucial to helping them bond with their school and with other students, which are both critical to student success."

Students who dine on campus have higher GPAs and are more likely to graduate, he says.

Jeff Pauley, director of dining services at San Jose State University, says Porter "has the formula to reinvent your dining program."

Amazon reviewer Scott Anderson, who gave the book five stars, writes, "David's ideas are bright, fresh and forward thinking and that's exactly what's needed on today's campuses. The 'Animal House' style dining has been transformed into a culinary mecca of food options, flavors and cuisine, and David and his team are certainly leading the way there."

About David Porter

David Porter, FCSI, is chief executive officer and president of Porter Khouw Consulting, Inc., a foodservice master planning and design firm based in Crofton, MD. David has more than 40 years of hands-on food service operations and consulting experience and is a professional member of the Foodservice Consultants Society International. Porter Khouw Consulting has worked with more than 350 clients to conduct market research and develop strategic plans, master plans and designs for the college and university market. Porter is a graduate of the prestigious hospitality program at Michigan State University and has been recognized repeatedly as a leader in his field.

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