THE NEW ASIA by Praeger is Released

The New Asia, released today by Praeger, offers strategies for doing business in the 16 nations driving the explosive economic growth of Asia. Authors David James and Rajeev Merchant feature a "Five Factors" analysis to predict which Asian countries and industries will experience the most vibrant economic growth in coming years-and which will present the greatest risks. They also offer insights and strategies to help businesses seize opportunities in Asia.

The New Asia is designed to be a comprehensive, practical resource covering the value systems, business practices, customs, and social characteristics of Asia and of individual Asian nations. It also exposes the intra-regional relationships of Asian countries that contribute to, or undermine, their individual economic potential and that of the region as a whole.

The New Asia:

• Analyzes the foundations of Asia's economic strengths and weaknesses
• Offers a detailed description of changes in the global economy that testify to a shift of economic power and influence and the probability of a lasting economic restructuring
• Predicts the probable impact of Asia's economic rise on the global economy, on other economic regions, and on individual countries elsewhere in the world
• Reveals which Asian nations can be counted on to expand their economic position in relation to other countries in the region and globally

Nicholas C. Hope, Director, Stanford Center for International Development, is among those who have praised The New Asia: "This book provides a comprehensive introduction to the world's most dynamic region. Anyone interested in what is going on in Asia and the disparate circumstances and prospects of its emerging economies will find much of value in its pages."

David Heenan, Trustee, Campbell Estate and Visiting Professor, Georgetown University calls The New Asia, "A first-rate book for executives eager to understand the economic growth of Asia. Must reading!"

Additional details on the book are available at http://www.the-new-asia.com.

The Authors
David James, JD, is president of BSI Corporation (dba Business Strategies International), a consulting and venture development firm in San Francisco, CA. He is also the author of The Executive Guide to Asia-Pacific Communications. Rajeev Merchant, MBA, is founder and managing director of the Singapore-based consultancy firms Asia Advisory Group and Technoscenti specializing in the emerging economies of Asia.

Title: The New Asia: Business Strategies for the Economic Region That Is Shaking Up the World
Authors: David James and Rajeev Merchant
Publication Date: June 30, 2013
ISBN: 978-1-4408-2909-3
Price: $48.00
Format: Hardcover and eBook

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