Sun-Maid And HarperCollins Launch Free Book Offer

KINGSBURG, Calif., March 16, 2015 /PRNewswire/ Sun-Maid and HarperCollins Publishers kick off "Snack 'n' Read" where 200 daily winners through May 23 rd will receive one of three best-selling picture books for a total of 14,000 free books. The 10-week promotion features classic hardcover books valued at $18 each beginning with the perennial favorite Goodnight Moon, by Margaret Wise Brown will illustrations by Clement Hurd; followed by The Grouchy Ladybug, by Eric Carle and Paddington, by Michael Bond with illustrations by R.W. Alley. Winners of Grouchy Ladybug and Paddington also get a bonus audio download of the story, an additional $13 value.

"Snack 'n' Read promotes early childhood reading with a healthy twist snacking on Sun-Maid natural raisins," said Sun-Maid Marketing Director Jackie Grazier. "It's a perfect combination of childhood favorites well-loved children's books and Sun-Maid Raisins."

Raisins are 100% fruit nutritious, wholesome, all natural with nothing artificial added. While raisins provide natural energy necessary for activities like learning to read, a recent study showed that raisins as a snack also promote satiety the feeling of being full to help avoid overeating. Raisins are also a source of boron; research has indicated that boron may play a role in brain function and can be an essential nutrient.

Snack 'n' Read Free Book Offer is promoted on bags of Sun-Maid 12-count mini snacks with character stickers inside. Everyone who enters to win is automatically entered into a sweepstakes drawing for one of ten HarperCollins Children's Story Time Library Sets with books and plush toys valued at more than $200. No purchase is necessary to enter the sweepstakes; details are at www.sunmaidoffer.com

"We're thrilled with our continued work with Sun Maid to get our content into the hands of so many families," said Andrea Rosen, Senior Vice President, Special Markets, HarperCollins Publishers.

ABOUT SUN-MAID
Founded in 1912, Sun-Maid Growers of California is the world's largest producer and processor of raisins and other premium quality dried fruits. Located in Kingsburg, California, in the heart of the San Joaquin Valley's raisin producing district, Sun-Maid products are distributed throughout the United States and in more than 50 countries around the world. For more information about Sun-Maid, visit www.sunmaid.com.

Contact: Jackie Grazier, jgrazier@sunmaid.com

559-897-6334

Photo - http://photos.prnewswire.com/prnh/20150313/181752

SOURCE Sun-Maid Growers of California

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