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Steve Hoffenberg Releases Debut Novel, COFFEE CRASH

By: Jun. 05, 2013
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What if a new plant disease threatened the world's coffee crop? What if it wasn't an accident? Coffee Crash, the debut novel from author Steve Hoffenberg, is a biotech mystery thriller that redefines eco-terrorism.

Microbiologist Samuel Decker travels to Brazil to investigate a new organism that rapidly destroys coffee trees, and he discovers puzzling clues surrounding the outbreak.

Matthew Cochran, the CEO of a major U.S. coffee retailer, seeks to leverage industry turmoil and reap millions in profits through commodities market manipulation.

Eddy Zeger, the Indonesian leader of a radical environmentalist group, plots to wreak economic havoc by disseminating the disease into coffee plantations worldwide.

Trails of evidence lead in conflicting directions as Decker and others unravel the truth and struggle to save the world's coffee plantations from annihilation.

"Coffee Crash is stimulating food-for-thought about vulnerability of the worldwide economy at the hands of a small group of determined individuals with modest resources," notes author Steve Hoffenberg. "Coffee is not only one of the world's most valuable crops, it's a widespread addiction, a fuel for employee productivity, and an important social lubricant. A threat to coffee's availability would have widespread repercussions and is fertile ground for storytelling."

See more about Coffee Crash and the author at http://www.stevehoffenberg.com.

Coffee Crash is available now in print (ISBN 978-0985315023), and as an ebook at Amazon, Apple's iBookstore, BN.com (Barnes & Noble), Kobo, Smashwords, and other popular ebook sellers. Review copies are available to qualified professional reviewers.

Contact:
Steve Hoffenberg
coffeecrash(at)stevehoffenberg(dot)com
781-259-4369



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