SmarterComics Adapts Business Books to Comic Book Form

Franco Arda, CEO and Founder of SmarterComics, LLC, has made it his mission imparts keys to success to business leaders and innovators everywhere without dull, lifeless amounts of text. Through SmarterComics, Arda brings to life the works of brilliant business minds through high-quality, intelligent illustrations, including that of New York Times bestselling authors Chris Anderson and Larry Winget, bestselling author Brian Tracy, and more.

"In under an hour, these books will help you become more successful in both your professional and personal lives," says Arda. "We aim to entertain and empower at the same time. Processing pictures are natural to humans; we started learning through pictures at a young age. We tend to absorb visual information better then text. Why not embrace that for business purposes?"

For Arda, the concept of SmarterComics stemmed from a book he wrote entitled Fortune Favors the Bold, which he wrote to inspire success in the life of his two-year-old daughter. Unhappy with the text-based book, Arda met with a comic book artist, and Fortune Favors the Bold became the first business book in a series that bans boredom while making readers smarter, stronger, and more skilled.

"Most people's excuse for not reading is simply having no time do so," adds Arda. "SmarterComics can be read in less than an hour, making it much more convenient for readers to get the info they need without taking too much of their time."

Franco Arda is CEO and Founder of SmarterComics, LLC. Born in Switzerland, he earned his MBA in the UK, then worked in derivatives sales for Deutsche Bank, an investment bank, in London, Zurich, and Hong Kong. In spring 2008, he left banking industry to pursue a writing and publishing career.

Currently available SmarterComics, LLC titles include the adapted versions of Fortune Favors for the Bold by Franco Arda, The Art of War by deceased Chinese General Sun Tzu, The Long Tail by Wired Magazine editor-in-chief and New York Times bestselling author Chris Anderson, Shut Up, Stop Whining, & Get a Life by New York Times bestselling author Larry Winget (Mr. Winget is currently available for interviews and commentary), and bestselling author Tom Hopkin's How to Master the Art of Selling. All titles are available for purchase on online book retailers such as http://www.amazon.com or http://www.barnesandnoble.com and with selected book-retailers.

 

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