Simon and Schuster Children's Books Announce New YA Community, HASHTAG READS
By: BWW News Desk Jan. 09, 2014
Simon and Schuster Children's Books today announced the launch of a new YA community, Hashtag Reads, to highlight upcoming titles and encourage interaction with older readers who are notoriously difficult to reach via traditional media channels.
The focus of Hashtag Reads is 'books worth talking about.' Hosted on blog platform Tumblr, alongside a Twitter account and Facebook page, Hashtag Reads is the online home for showcasing upcoming S&S novels aimed at teens and young adults. The site will focus on two new titles each month, which will be highlighted via author interviews and guest posts, behind-the-scenes features and exclusives, but content will also include classic reads and backlist titles, regular features such as themed book reviews and Top Five lists, videos and event round-ups.
The community has been created to encourage maximum interaction with readers through the public feedback and discussion features offered via social media channels. Kat McKenna, Senior Marketing & Publicity Executive at S&S, explains: "We want to get as much feedback as we can, so the conversational element of this project is key for us. We'll be looking at how users respond to the content we offer and will tailor future posts accordingly, so we can build a loyal fan base and find out much more about what our readers want - and in turn give them exciting content they will share with their own communities and social networks."
The two featured titles in January are Defy the Stars by Sophie McKenzie and Find Me by Romily Bernard. Defy the Stars concludes McKenzie's four-part romance exploring the turbulent first-love between River and Flynn. Find Me is a debut thriller following computer hacker Wick after she discovers a dead school-mate's diary with the message FIND ME scrawled inside.
Join the conversation at http://hashtagreads.tumblr.com Twitter - www.twitter.com/hashtagreads
Facebook - www.facebook.com/hashtagreads
About Simon and Schuster UK
Simon & Schuster UK Children's Publishing was founded in 1998. Since then it has published numerous popular and bestselling titles and series, including work by multi-award winning author Sophie McKenzie, global bestsellers Darren Shan and Philippa Gregory, The Spiderwick Chronicles by Tony DiTerlizzi & Holly Black, The Thirteen Treasures sequence by Michelle Harrison, bestselling paranormal romances from Becca Fitzpatrick, the Doctor Proctor series from Norwegian No.1 Jo Nesbø, funny fiction by Steve Cole, and the Dork Diaries series by Rachel Renee Russell.
Stars on the picture book and licensed character list include the Underpants series by Claire Freedman and Ben Cort, Olivia by Ian Falconer, pre-school sensations Mike the Knight and The Octonauts, Sue Hendra's animal capers including Barry the Fish with Fingers, Anna Kemp and Sara Ogilvie's award-winning creations, including Dogs Don't do Ballet, and the Princess Evie's Ponies series. Classic character Miffy joins the list in 2014 for a re-launch with new translations and a range of brand new formats. Simon & Schuster has been highly commended in the Bookseller Industry Awards, Children's Publisher of the Year category.
Simon & Schuster, a part of the CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and non-fiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, and the United Kingdom. For more information, visit our website at http://www.simonandschuster.co.uk.
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