Seasoned Finance Exec Shows How to Find Success in Failure

Former Citibank and American Express executive Robert V. Sicina has spent fifteen years teaching about decision making at the American University Kogod School of Business.

Inspired by his students, Professor Sicina has released a new book, "Learn from Failure: The Key to Successful Decision Making." In it, Sicina explains what drives failed decisions and links sound leadership and management skills to successful decision making.

"In order to learn from failed decisions," Sicina said, "one must understand what causes them. As I uncovered the key drivers of failure in decision-making, I was able to develop prescriptive measures for effectively dealing with them. I share those measures in this book."

As part of his coursework at American University, Professor Sicina leads student teams that help entrepreneurs in post-conflict regions create business plans.

"The problems and the solutions related to successful decision making are not complicated," Sicina said. "They are simple things that can readily be grasped and applied, but that can change a person's life in a big way. We are, after all, the sum of the decisions we make."

"Learn from Failure"
By Robert V. Sicina
ISBN: 978-1-5462-1083-2
Available at AuthorHouse and Amazon

About the author
Professor Robert V. Sicina has thirty years of experience in senior executive positions at Citibank, American Express, and various entrepreneurial endeavors. He worked for fourteen years in Latin America for Citibank, where he served as country manager of Colombia and division chief financial officer (CFO). He became CFO of Citibank's entire International Consumer Group and, later, of Citibank's US credit card business. Professor Sicina subsequently joined American Express and went on to become president of American Express Bank Ltd. and a member of its board of directors. Subsequently, he was named president of the Latin American division for the corporation. Professor Sicina has since worked in executive positions of several entrepreneurial endeavors. He also is a member of the international advisory board of Partners of the Americas. To learn more about the author and his book, visit: https://www.learnfromfailure.com/. Watch an interview with Sicina here: https://www.youtube.com/watch?v=MdOgV-bc6tU.

Review Copies & Interview Requests:                    
LAVIDGE - Indianapolis                        
Lindsey Gobel                    
317.435.2116                
lgobel@lavidge.com

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