Scott Young Releases STARTING WITH THE SHOPPER
By: Christina Mancuso Feb. 16, 2015
A Collection of Articles about Winning At Retail Based on Custom Research
TEANECK, N.J., Feb. 13, 2015 /PRNewswire/ Scott Young, President of Perception Research Services (PRS), is pleased to announce the release of his latest book, titled "Starting with the Shopper: Research Insights for Winning at Retail."
This book shares new insights, case studies and "lessons learned" from thousands of studies conducted by PRS, the global leaders in packaging and shopper research. Readers will learn what works in-store, in-home and online and understand how best to apply shopper research to drive and measure success.They will also gather many actionable insights on key shopper marketing challenges, including:
- Breaking through and gaining attention within cluttered stores and shelves
- Making complex brand lines easier to shop
- Connecting with shoppers on an emotional level
- Communicating effectively in-store, via displays, POSM and on-pack messaging
"Since the release of our last book - 'Winning at Retail' - published back in 2010, a great deal has changed in worlds of shopper marketing and insights," commented Mr. Young."This new book speaks directly to many of these emerging issues, including online shopping, in-store mobile eye-tracking, Retail Labs and connecting with Chinese shoppers, among many other topics. In many ways, it is a reflection of the questions and challenges posed by PRS clients, as well advances in our methodologies and insights."
In conjunction with book's release, PRS will be conducting a series of webinars sharing key learning. The first webinar will be held Thursday, February 12 th, at 10 AM (US Eastern Time). To learn more, please contact Janice Lai at info@prsresearch.com.
About PRS
Since 1972, Perception Research Services (www.prsresearch.com) has specialized in research to help marketers win at retail. PRS pioneered the use of eye-tracking technology in shopper research and the company remains a thought leader and innovator in its field. Today, the company conducts over 800 custom studies annually to help marketers deepen their shopper understanding and develop more effective packaging, in-store and online marketing efforts. In addition to its U.S. headquarters in Teaneck, NJ, PRS has offices in Chicago, London, Geneva, Rome, Singapore and Shanghai.
Contact
Janice Lai, Perception Research Services, 201-720-2754, Janice.Lai@prsresearch.com
Logo - http://photos.prnewswire.com/prnh/20150213/175609
SOURCE Perception Research Services
Comments
Videos