Save the Chimps and Soho Press Launch Fundraising Partnership

The world's largest chimpanzee sanctuary, Save the Chimps, and the New York-based book publisher Soho Press have launched a promotional campaign with the goal of raising funds and spreading awareness for the Florida sanctuary.

Save the Chimps was founded by Dr. Carole Noon in 1997 and is now home to nearly 300 chimps. Their mission is to provide and build support and permanent sanctuary for the lifelong care of chimpanzees rescued from research laboratories, entertainment, and the pet trade.

The two parties united over the message of Soho Press author Colin McAdam's third novel, A Beautiful Truth, which prominently features chimpanzees in several different storylines, including roles in domestic settings as well as in linguistic and medical research facilities. Many of the chimps who call Save the Chimps home were rescued from situations similar to those described in the novel.

"Save the Chimps is honored to partner with Soho Press as they help educate animal lovers and everyone about chimpanzees", says Save the Chimps Executive Director Jo Sullivan. "A Beautiful Truth does an amazing job at telling the stories of chimpanzees in captivity today and it also helps people understand why these amazing souls should be loved, respected and protected in their natural habitat. We hope everyone reads this book and comes to see Chimpanzees as we do."

Soho Press has pledged a portion of all proceeds from sales of the novel (in electronic and print formats in all sales channels) to Save the Chimps to help cover their operating costs, but getting the book directly from Save the Chimps provides the most money to the sanctuary .

Colin McAdam is doing two launch-week events with Save the Chimps. The first is at the Vero Beach Book Center on A Beautiful Truth's publication day, September 17th. The second is at Save the Chimps facilities for their "Member Day" where both the author and the chimpanzees will be on hand. Interested parties can purchase a copy at either event or preorder the book on Save the Chimps' website.

"I am thrilled," McAdam says of hearing about the partnership. "I did a lot of research for A Beautiful Truth, including spending time with chimpanzees in similar situations as those at Save the Chimps. It makes me happy that the story can make a real difference. This really is a lovely partnership."

There is a second fundraising and awareness campaigned planned by the two companies next spring, which involves bookstores and librarians. The proceeds are in benefit of Save the Chimps for the lifetime of the Soho Press edition of McAdam's A Beautiful Truth.

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