Ruby Welch Releases A BRIDGE TOO FAR OR SELDOM CROSSED

"A Bridge Too Far" examines what is generally accepted in Western European societies as the work ethic, comparing it to the work motivation of non-Western people in the labour market. For example, the Maori people of New Zealand, who have been predominantly integrated in the capitalist economy of that country, persistently show that they have different expectations for participating in the workforce.

People's expectations and perceptions about work include shared ideas, values, beliefs, rules, and meanings expressed through their social institutions, which the author terms "ideational systems." It is these systems that influence the ways that people organize their workplaces, which are in turn a subsystem of their broader society. "A Bridge Too Far" uncovers the obstacles that must be crossed in our diverse working world.

A BRIDGE TOO FAR OR SELDOM CROSSED: THE VALUE OF WORK MEANS DIFFERENT THINGS TO DIFFERENT PEOPLE, SPANNING CULTURAL DISPARITY IN A GLOBALISING LABOUR MARKET (ISBN: 978-1-62857-555-2) is now available for $20 and can be ordered through the publisher's website: http://sbprabooks.com/RubyWelch or at www(dot)amazon(dot)com or www(dot)barnesandnoble(dot)com.

WHOLESALERS: This book is distributed by Ingram Books and other wholesale distributors. Contact your representative with the ISBN for purchase. Wholesale purchase for retailers, universities, libraries, and other organizations is also available through the publisher; please email bookorder(at)aeg-online-store(dot)com

About the Author: Ruby Welch is a retired anthropologist. She was born in the Netherlands East Indies and was five years old when the colony was invaded by the Japanese. "After the war, the Indonesians started shooting at us, and my mother and we three young children fled to Singapore. We were repatriated to the Netherlands, where I attended school and high school, served in the Royal Dutch Navy for four years during the Cold War, after which I emigrated to Australia."

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