Rob Weinhold Shares THE ART OF CRISIS LEADERSHIP

In today's high-stakes and unpredictable business climate, where reputation is critical, understanding how to prepare for, navigate through and recover from crisis is vital to the longevity of any company, brand or organization. Today, a new book hits the shelves designed to arm business leaders with the essential tools to succeed in this arena. "The Art of Crisis Leadership," written by Fallston Group Chief Executive Rob Weinhold and co-authored by New York Times best-selling author Kevin Cowherd, shares secrets and strategies gleaned from decades of work in the highly specialized field of crisis leadership.

A former Baltimore police and U.S. Department of Justice executive who during his career has appeared on CNN, FOX News, MSNBC and many other national, regional and local media outlets, Weinhold expertly discusses, among others, data breaches, social media attacks, natural disasters, financial distress, sex scandals and political vendettas and how to both prevent and overcome them.

"I've seen crisis cost too many people their time, money, customers, careers - and in the worst case scenarios, lives," said Weinhold. "Do we need to look any further than Flint, MI., Johnny Manziel or Chipotle? In these increasingly uncertain and litigious times, when anyone with a recording device and Internet connection can wreak havoc on your brand, the issue is not if a crisis will occur, but when."

Each of the book's 17 chapters highlights a real-life crisis, many told directly by the individuals who experienced them. Coupled with Weinhold's key takeaways at the end of each chapter, "The Art of Crisis Leadership" is a must-read tool to understand the many challenging nuances of successfully managing adversity or crisis. The lessons learned are universal.

"Rob Weinhold has captured in this one book what it took me 28 books to communicate to CEOs," said founder of CEO Clubs International, Dr. Joseph Mancuso, in his advanced praise of the book.

Co-author Kevin Cowherd reflected, "Rob is a guy whose entire career has been dedicated to helping people. Teaming up with him on a powerful book that could help folks at the lowest point of their lives was one of the most satisfying projects I've ever undertaken."

Weinhold is available for media interviews, editorials and as a media resource on key crisis leadership and reputation-based issues. Weinhold has conducted thousands of media interviews during his storied career and is routinely called upon by local, regional and national news outlets to lend crisis leadership and public safety perspective.

Press review copies are available by request. Please contact Kathy Walsh at 410-420-2001 or kathy.walsh(at)fallstongroup(dot)com to request a copy of the book or interview. Learn more about "The Art of Crisis Leadership" and order online at Amazon (Hardcover, ISBN 978-1627201124, $25.99) or https://www.apprenticehouse.com. Join the crisis leadership conversation online using #TheArtofCrisis, #Leadership, and #movement.

About the Author
After working 23 years in the private and public sectors, Rob Weinhold decided to continue his career mission of helping organizations during life's most critical times by launching Fallston Group-a Baltimore-based crisis management and communications firm. Fallston Group works with large public companies to individuals to build, strengthen and defend their reputations, each and every day (http://www.FallstonGroup.com). Throughout his distinguished career, Weinhold worked on the core executive leadership team at all three levels of government, including the Baltimore Police Department, U.S. Justice Department and Maryland's Governor's Office. Privately, Weinhold worked with Ripken Baseball where he oversaw all aspects of Cal Ripken Jr.'s core amateur sports business.

Weinhold maintains extensive experience in the areas of executive leadership, strategy and communications. He has been routinely recognized for his unique ability to lead by creating vision and building consensus across diverse stakeholder bases to drive real results, particularly during critical times. Weinhold has provided professional guidance to corporate executives, high-profile professional athletes, U.S. Attorney General, White House domestic policy staff, U.S. Congresspersons, state governors and other high-ranking public service officials. Weinhold earned a graduate degree from The Johns Hopkins University and undergraduate degree from the University of Baltimore, both marketing disciplined.

About the Co-Author
Kevin Cowherd is the author, along with Hall of Famer Cal Ripken Jr., of the New York Times best-seller "Hothead" and five other baseball novels for young readers. Their sixth book, "The Closer," was published by Disney-Hyperion in March. Cowherd's last two non-fiction books for Apprentice House Press were "The Opening Act: Comedy, Life and the Desperate Pursuit of Happiness," a look at the career of Baltimore comic Larry Noto, and "Hale Storm: The Incredible Saga of Baltimore's Ed Hale, including a Secret Life with the CIA." Cowherd was an award-winning sports and features columnist for The Baltimore Sun for 32 years and has also written for Men's Health, Parenting and Baseball Digest magazines. A collection of his newspaper columns, "Last Call at the 7-Eleven" can still be found in fine remainder bins everywhere.

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