Radio Flyer Offers Personalized I See Me! Children's Book

CHICAGO, Oct. 26, 2017 /PRNewswire/ Just in time for the holidays, Radio Flyer and I See Me! are launching a new fully customizable children's book. The book, My Radio Flyer Adventure, allows adults to personalize the dedication, pick the Radio Flyer product, as well as select the character's name, gender, hair color, and skin tone to create the first-ever one-of-kind I See Me! children's book.

In celebration of Radio Flyer's 100 th anniversary, the storyline commemorates storytelling, imagination and outdoor play values Radio Flyer has been committed to for ten decades. It marks the first time the beloved I See Me! children's books have partnered with a toy brand to make a memorable experience.

"We're really excited to launch our first customizable children's book," says chief wagon officer Robert Pasin. "When you say 'Radio Flyer' to someone, the first thing they do is smile and the second thing they do is tell a story a theme we wanted to capture with this book. We're proud to create timeless toys that act as vehicles of the imagination, inspiring adventure, active play and warm memories that last a lifetime."

The My Radio Flyer Adventure story follows a child as they take an incredible adventure using their imagination and Radio Flyer product of choice either a wagon, tricycle or bike. The 20-page book features unbelievable creatures and destinations with illustrations reminiscent of their award-winning short film, Taking Flight.

"Radio Flyer's mission to bring smiles to kids of all ages came together with I See Me's mission to make each child feel special, and the result is a beautifully illustrated book that makes your child the hero with their Radio Flyer," says Maia Haag, Co-Founder and President of I See Me!

The custom book is now available online at RadioFlyer.com, retailing for $29.99. Simply visit the site and upload the requested information. A bound, hardcover book will arrive within 6-8 business days.

For more information about My Radio Flyer Adventure and Radio Flyer's 100 th anniversary, visit http://www.radioflyer.com/iseeme.html.

About Radio Flyer
Radio Flyer, Inc., maker of the famous and beloved Little Red Wagon is the world's leading producer of wagons, tricycles, pre-school scooters and other ride-ons. Radio Flyer has more than 100 award-winning products available in 25 countries. Since 1917, the family-owned company has created icons of childhood, building a legacy of high quality, timeless and innovative toys that spark the imagination and inspire outdoor, active play. Radio Flyer wheels have carried, hauled and fueled more kids' play and adventures than any other ride on toy. Radio Flyer has received numerous awards, including "Best Places to Work" by Fortune, "Top Small Workplaces," by The Wall Street Journal and "5000 Fastest Growing Companies in America," by Inc. For more, information visit www.radioflyer.com.

Contact: Lauren Vahldick
312-935-1228
lvahldick@talktocurrent.com

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