New Klout eBook for Kindle is Released

Should brands and businesses pay attention to their Klout score? Susan Gilbert, marketing expert and author of the new Klout eBook, KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout, says, "Yes!" Along with her how-to instructions, she more importantly covers why you need to know about Klout and other new social media scoring tools. Topics covered include how to get started, learn to engage your audience and build influence, along with how to increase your score.

"Klout isn't about online popularity," Gilbert said. "It's a versatile research tool that other people use to make real decisions about working with you - whether you are aware of it or not."

Gilbert added that professionals who use Klout can get a sense for how powerful someone's social media influence is, and also to some extent their real world influence. "People often use Klout to research those they're considering working with," Gilbert said. "For example, if you reach out to a potential business lead, they might look at your Klout score to see if you're a credible person in your industry."

Klout Score Chapters include:

• What is Klout?
• What's the Big Deal?
• How Do You Measure Up?
• Social Influence
• The Klout Controversy
• Getting Started
• Linking a Facebook Page
• A Closer Look at Klout Features
• Be Influential: Increase Your Klout Score
• Tips for Improving Your Klout Score
• The Future of Klout
• New Kid on the Block - Kred
• Is Social Scoring Here to Stay?

"Just because someone has the word "guru" in their twitter bio or buys thousands of followers doesn't mean they actually know what they're talking about," said Amanda Dodge in her article on Copypress.com. "By measuring influence, (as Klout defines it: the ability to drive action) users could gauge the quality or respect for that person in their community." Dodge said that marketers can also use Klout to measure which tweets and posts are most effective along with the level of engagement.

Susan Gilbert is an Issaquah, WA based entrepreneur who specializes in website development, social media and marketing done-for-you services; and, provided training videos on Klout, Wordpress and Facebook on YouTube and for eHow.com. Since 1987, Susan Gilbert has been a leading expert for online marketing. She is recommended by bestselling author Glenn Plaskin and by clients including author and Inner Sports founder, Garret Kramer, Diane O'Connell, founder and editorial director of Write to Sell Your Book, and Michele Rosenthal, author of Before the World Intruded. Susan Gilbert provides website evaluations to determine their conversion rate and social media programs along with VIP coaching for entrepreneurs and businesses.

For more information on Susan Gilbert and for a consultation, please contact Susan Gilbert at 425-200-5590. Also visit the website at susangilbert.com for more information.

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