New Book from CharityChannel Press Focuses on Fundraising for Hospitals

COLUMBUS, Ohio, Sept. 5, 2017 /PRNewswire-iReach/ CharityChannel Press, the publishing arm of the CharityChannel professional community, has just released - Fundraising for Hospitals: Value-based Healthcare Philanthropy, by William Mountcastle.

Fundraising for Hospitals was written for anyone who:

• Is just starting a career in healthcare or hospital fundraising.
• Is an Executive director or CEO of a nonprofit hospital foundation.
• Is a board member who has been charged with the responsibility of leading fundraising efforts for a hospital or healthcare organization.
• Is a seasoned healthcare fundraising professional and wants to brush up on the basics and get some new ideas.
• Has become stale and wants to get reenergized and reinvigorated about hospital fundraising.

This just-published book will take the reader step-by-step through improving a hospital's philanthropy program. The book draws parallels between the fundamental changes in patient care and in healthcare fundraising. Just like "value-based care" focuses on value, not volume, Mountcastle sees "value-based healthcare philanthropy" as focusing on people, not money. Mountcastle writes in the fun, upbeat, first-person style common to all books in the popular In the Trenches series published by CharityChannel Press.

Where to Purchase:
Fundraising for Hospitals may be purchased on Amazon or from the CharityChannel Press bookstore at https://charitychannel.com/bookstore/nonprofit-fundraising/fundraising-hospitals-value-based-healthcare-philanthropy/

About the Author:
William Mountcastle, MPA, is a respected author, speaker, trainer, and healthcare philanthropy consultant. He is a noted expert in hospital capital campaign planning, major gift fundraising, and grateful patient and physician engagement for fundraising results. He has more than two decades of experience in fundraising, rising to senior leadership positions at leading multispecialty academic medical centers and research universities with sophisticated and successful philanthropy programs. William is the president and principal of Health Giving, a specialized consulting firm, where he works with healthcare organizations to help them fulfill their missions and make the world a healthier place.

About Health Giving:
Health Giving is a leading specialized philanthropy consulting firm that specializes in serving community-based health and healthcare non-profits ranging in size, scope and mission. Health Giving works with more than 50 hospitals and health organizations across the country. To learn more about Health Giving, please visit the Company's website at www.health-giving.com.

Media Contact: Jane Lee, Health Giving, 877-500-9659, jlee@health-giving.com

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