New Book GLOBAL TURNING POINTS Explores Major Economic Trends & Events

The Joseph H. Lauder Institute of Management & International Studies and the University of Pennsylvania's Wharton School today announced the publication of a new book through Cambridge University Press, Global Turning Points, Understanding the Challenges for Business in the 21st Century. The book, co-authored by the director of the Lauder Institute, Mauro F. Guillen and University of Madrid economist and professor, Emilio Ontiveros, explores the social, economic and political game-changing events that foreshadow the business and economic challenges the world will face in the 21st Century.

"The world is very different now than it was a century ago or even a decade ago. Emerging economies now represent half of the global economy, and their companies are taking over major industries, even in high-technology fields. During the next few decades, India will be the biggest country in terms of population, China the largest in output, and the United States the richest among the major economies on a per capita income basis," says Guillen. "The world is replete with uncertainty and complexity. Economies and global businesses will have to adapt if they want to succeed in these new environments and these shifts are something the world's Business Schools will have to prepare MBA graduates for. It's a very different world now."

The book provides a detailed analysis of key political, demographic, social, environmental, and geopolitical turning points and future scenarios with an emphasis on business and economic topics, drawing on examples also from the recent global financial crises.
"This book provides fundamental insights into the changing of the guard in the global economy and the global system of states, analyzing the rise of China and the other emerging giants and what the United States and Europe should do about it," says Javier Solana, Former NATO Secretary-General.

"A rapidly changing global economy combined with the current economic crisis is creating a new era in which economic well-being and power is being fundamentally reshaped," says Ontiveros. "This is essential reading for policy-makers, economists, business-decisions makers, and those studying to become members of those groups."
The book is published by Cambridge University Press. The book is available for purchase online at http://www.amazon.com/Global-Turning-Points-Understanding-Challenges/dp/1107658209/ref=sr_1_13?ie=UTF8&qid=1347417320&sr=8-13&keywords=mauro+guillen

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