Navigating the Art of Political Communication

"A terrific mix of research and experience, filled with wisdom and insight. Helfert has the real stuff down about campaigning, the press, and what it takes to win." -John Daly, University of Texas at Austin

"There is a lot more art than science to effective communication. Helfert pulls back the curtain, blows away the smoke, and breaks the mirrors to dispel the wizardry." -Mark McKinnon, chief media adviser to the George W. Bush campaign

"Written plainly and from experience, this behind-the-scenes 'cookbook' explains contemporary political communication in terms that students and nonscholars will understand, appreciate, and ultimately use." -Ralph J. Begleiter, University of Delaware

From developing effective messages to working with the news media, from writing speeches to tweeting, from crisis communication to the ethics of political communication, and everything in between, Political Communication in Action takes the reader step-by-step through the process.

Uniquely, it provides a tour of the communication process as it actually works: in political campaigns, in government from City Hall to Congress and the White House, and in advocacy organizations.

David L. Helfert has more than four decades of experience working in the field of political communication, including service in the Clinton administration (1994?2000) and as communications director for a congressional committee and two congressmen (2001?2010). He has taught political communication at Johns Hopkins University and George Mason University and has lectured at the US Naval Academy.

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