About Simple Business Advice
The book includes multiple chapters, each centered on a specific topic relevant to small business owners. The topics are broad in range and cover everything from customer service essentials, to understanding your numbers, to how to set a marketing budget. Each chapter includes Smith's advice for how business owners should approach challenges, think differently about their operating philosophies, or solve problems with simple, but effective, solutions.
Small Business Sponsors
Smith invited a limited number of Modmacro's clients and partners to join his book project through sponsorship. The final sponsor list consists:
•Matthew Grisafe of AV Programming Associates: Certified Crestron programming, design support, lighting programming, and Crestron system evaluations in San Diego, Orange County, and Los Angeles County.
Matthew Smith, CEO of Modmacro Inc., and the book's author, said, "Developing a full-length book is a large undertaking and it's wonderful to have the support of friends and clients. These book sponsors have chosen to get involved with our mission to provide small business owners with advice and inspiration. I appreciate them making a deliberate move to get involved in this project. We're really proud of the way this book is coming together and excited that it will soon be available from major online retailers, including Amazon, iBooks, Barnes and Noble and others."
Smith continued, "In this book, I share small business advice in a direct and practical manner that I hope will spark business owners to rethink how they approach customers, their staff, and the product they deliver. I tend to focus more on the perception, and overall operational effectiveness, of a business. As such, the book doesn't include much advice on sales techniques or advanced legal issues. Instead, many of the topics discussed are quite basic in principle, but continue to challenge many small business owners. In other words, the advice is simple, hence the book's title. But I promise that it will make you think."
"Simple Business Advice" is the third book collaboration between Modmacro and Maven Publishing USA. The two companies work in close partnership to provide practical, quality publications for small business owners.
You can find out more about "Simple Business Advice," as well as links to more information about the book's sponsors, on the website dedicated to the book and its publication: http://sbabook.com.
About Modmacro, Inc.
An award-winning web design and digital marketing firm, Modmacro partners with select small businesses to strategically grow their companies. Their integrated marketing approach is based on a healthy mix of original creativity (design), visual appeal (branding), authentic story sharing (PR), driving targeted traffic (SEO), original content creation, user experience design considerations (UX), and practical data insights (analytics).
Now in its seventh year, the company delivers tailor-made marketing solutions whose results illustrate clear value to profit-minded decision makers. Through a simple, proven process, Modmacro's approach often challenges established thinking and reboots the status quo. The team invests in educating clients, as well as themselves, with the goal of developing lasting, partnership-level relationships. For more information about Modmacro, and to see recent projects, visit their website at https://www.modmacro.com/work/.
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