Ken Thurber's Do NOT Invent Buggy Whips Wins Dual Awards

The new book called Do NOT Invent Buggy Whips by award winning and Amazon best-selling author Ken Thurber has been notified that it has taken two awards - one from Readers Favorites and one from the 2012 NABE Pinnacle awards. Each year, for the past 28 years, NABE, now known as the National Association of Book Entrepreneurs, honors some of the finest books published by their members. Award winners are honored in the current edition of "Book Dealers World."

Do NOT Invent took top honors in How to Category. NABE also recognized another best-selling book by Thurber - Big Wave Surfing: Extreme Technology Development, Management, Marketing & Investing - as that book took top prize in the Business Category.
Both books also scored with the judges from Readers Favorites where Do NOT Invent took honorable mention in the non-fiction motivational category. Big Wave Surfing took Silver in the category of Non-Fiction Business. Readers Favorites is one of the fastest growing book review and award contest sites on the Internet. The Association of Independent Authors named Readers Favorites one of the best websites for authors by the Association of Independent Authors/

To date Thurber's new book Do NOT Invent has won more than fifteen awards and also became an Amazon best seller the week of its official launch.

The book's main theme of product reinvention and personal reinvention has resonated with reviewers and readers as evidenced by its awards and Amazon rankings. According to the author, Ken Thurber, Do NOT Invent had its genesis in unresolved questions and comments from his first book - Big Wave Surfing - Extreme Technology Development, Management, Marketing and Investing.

Thurber says, "I found that my first book raised many questions, chief among them was - how do people innovate and how do you define innovation." Accordingly the main theme of the book is about reinvention and understanding product positioning. In the pages of Do NOT Invent you'll find case studies of products like the Ford Mustang, the Segway and the iPod. The book examines why some products get it right while others don't quite measure up.
Author Partners with Redbery Books, a Leading Independent Book Store, To Make Available Signed Copies of Big Wave Surfing and Do NOT Invent Buggy Whips
Taking advantage of a "New Wave" in book display and promotion, Ken Thurber the author of best sellers - Big Wave Surfing and Do NOT Invent Buggy Whips - and Redbery Books have announced the ability to order signed copies of Dr. Thurber's books. Books can be picked up in-store or ordered online. Redbery, a leading independent book store, has been at the forefront of new ideas in book promotion. Many people want a direct connection with the author, and if they can't make it to a book signing more, people are now buying and actively shopping for books signed by the author.

Dr. Thurber's last two books have garnered a significant amount of critical and consumer praise, ranking in the top tier of Amazon best sellers at their respective launch dates. According to the author, "Redbery has been an important partner from the start. Last year when I wrote my first non-fiction book, Big Wave Surfing, they were one of the first independent book stores to pick up the book."

While talking about that first book Thurber says, "I wrote Big Wave Surfing as an analogy to show how disruption causes big waves to form and that these disruptions will have far-reaching economic, political and social effects.

"As the book points out, it's critical to be able to spot these big waves forming. We talk about them from a technological perspective, but it's clear that technology is rapidly altering our business, social and political landscape."

Thurber continues... "We live in interesting times. Our true measure will be how well we adapt not only to the speed of change, but the results of these changes. I believe my book will help people begin to understand and deal with these changes. I have spent a lifetime in the computer business, a business that can change radically every 12-18 months, sometimes sooner. We are talking about disruption, and often extreme techniques are needed to deal with this disruption. If we don't boldly embrace the next wave, the innovation economy, then profound structural changes will occur in American society."

About the Author:
Kenneth J. Thurber, Ph.D. is a renowned computer architect and has developed technology and systems worth billions of dollars. He developed the concept of "technology big wave surfing" to empower readers to understand and harness the opportunity of an ever-changing technological marketplace.

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