Jesper J. Elling Shares Secrets of Leadership in THE BURNING AMBITION

Most industries and companies have now adapted to the new world order of recession or the post-recession zero growth environment. This means that most companies no longer have to fight for their life on a day-to-day basis and the idea of using the "burning platform" is more or less gone. The recession was a great chance to rethink, redirect and reinvent a company. But this also means that it is time to capitalize on the great additional potential in the marketplace and in the company by creating a "burning ambition". This concept is pleasure driven - it is about a particularly attractive situation or state that one wants to realize - a place one want to go.

The Burning Ambition share to reader's author Jesper J. Elling's insights and ­secrets about breakthrough leadership as well as how they can create extraordinary and lasting breakthrough growth in top and bottom line performance by changing the way they lead the company. In his close to 20 years of business and leadership consulting, the author has had the pleasure of working with many great breakthrough leaders and companies. He has also had the rewarding pleasure of seeing "average" leaders, organizations and companies that achieve breakthrough status.

There are companies that have a huge potential and can be liberated through breakthrough leadership. It is not unlikely that top and bottom-line performance can be grown by 25 to 50 per cent year-on-year via breakthrough leadership. It all starts with believing in the additional potential and if is done in the right way, the upside is fantastic and the potential downside is close to non-existent. This is the optimal situation and starting point for transformation.

The Burning Ambition calls on everyone to become a world class breakthrough leader and create growth despite the macroeconomic situation. It will provide new ideas and many great new cases that will definitely impact leadership to the max.

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About the Author
Jesper J. Elling is 48 years old. He started in retail business, then moves to wholesales and has been in the business and leadership consulting for the last 20 years.

The Burning Ambition * by Jesper J. Elling
Publication Date: July 9, 2013
Picture Book; $62.49; 170 pages; 978-1-4836-5307-5
Picture Book Hardcover; $66.99; 170 pages; 978-1-4836-5308-2
Ebook; $3.99; 978-1-4836-5309-9

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