Jay and Luvleen Sidhu Release WHY CAN'T BANKS BE AS EASY AS UBER?

NEW YORK, June 23, 2016 /PRNewswire-iReach/ Unique father daughter team, Jay and Luvleen Sidhu, and co-founders of BankMobile released their book Why Can't Banks Be As Easy As Uber?: BankMobile And The Real Future Of Banking, which reached #1 International Amazon Best Seller-status and landed the authors on Amazon's Top 100 Authors list in Business and Money in less than 24 hours.

Why Can't Banks Be As Easy As Uber? offers a window into how the traditional banking system burdens average Americans with billions of dollars of fees, tips on how Americans can save and manage their money within this unfair system, and what the future of banking holds with a disrupter like BankMobile. The bestselling book will open readers' eyes to how costly their bank is, but more importantly the solution. Enter BankMobile: America's first fee-free, digital bank, aimed at providing an affordable, effortless, and financially empowering banking experience to the underbanked, Millennials, Gen Zers, and middle-income Americans.

"Why Can't Banks be as Easy as Uber? shines a damning spotlight on the way in which antiquated bank models profit off of their poorest customers. It also offers a glimpse of a potential antidote: digital banking experiences created to help guide consumers into better financial lives. BankMobile is among those trying to realize that optimistic vision as it seeks to make banking as simple as Uber has made buying a ride." Mary Wisniewski, editor and journalist for American Banker.

The significance of the book title lies in the surprising and disruptive manner in which Uber entered the marketplace. Just as Uber changed the way we look at the taxicab industry, BankMobile is changing the way we bank, and is the future of banking.

To a generation used to doing everything on their smartphones quickly, easily, and without fees, BankMobile has already shown that its approach is the future of banking. Why Can't Banks Be as Easy as Uber? BankMobile and The Real Future Of Banking will open your eyes to how costly your bank is, but more importantly the solution, fee-free, effortless, financially empowering banking at your fingertips.

"If you are concerned about the health of your bank account read this book!" Dr. Oz

The Sidhu's are donating 100% of the book proceeds to support the BankMobile Foundation, which helps entrepreneurs and students promote financial literacy in their communities.

Why Can't Banks Be as Easy as Uber? is now available for purchase on Amazon via BankLikeUber.com.

ABOUT THE AUTHORS

Jay and Luvleen Sidhu, a unique father-and-daughter team, are the co-founders of BankMobile, America's first absolutely fee-free, digital bank aimed at providing an affordable, effortless, and financially empowering banking experience to the underbanked, Millennials, Gen Zers, and middle-income Americans.

Jay is the Chairman and CEO of BankMobile and Customers Bank, a $9.2 billion asset bank. Prior to joining Customers Bank, he served as the Chairman and CEO of Sovereign Bancorp Inc. There, he grew the organization from an IPO of $12 million to a market cap approaching $12 billion, crediting it as the 17th largest banking institution in the country. He has received various recognitions in the industry, including the 2016 Ernst & Young FinTech Entrepreneur of the Year award for the work he is doing in disrupting the banking industry through BankMobile, Financial World's CEO of the Year recipient, the Turnaround Entrepreneur of the Year award, and was named the Large Business Leader of the Year.

Luvleen is the Chief Strategy Officer for BankMobile. She has been recognized in the industry for her accomplishments, including being named the Lehigh Valley Business Women of Influence - Women to Watch Honoree in February 2016; selected as a winner of New York Business Journal's Women of Influence Awards in November 2015; one of Auto Finance News' '10 Executives to Watch in Auto Finance' in September 2015; and one of Bank Innovation's '2015 Innovators to Watch' in June 2015. She holds an MBA from The Wharton School and a Bachelor of Arts Degree in Government from Harvard.

Media Contact: Carrie Hartunian Smith, Smart Marketing Consulting, 4806957913, carrie@smartmarketingconsulting.com

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SOURCE Jay and Luvleen Sidhu

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