James Pedersen Explains the DENTAL DILEMMA

After 36 years as a private practitioner, dentist and author James Pedersen decided to retire. He began working for a dental HMO company as a dental quality consultant, and what he saw surprised him. His humorous stories and assessments of the current dental industry are collected in his new book, "Dental Dilemma: My Experiences in the Dental HMO Field" (published by iUniverse).

"I practiced dentistry for 36 years and had the opportunity to visit over 1,000 dental offices and converse with dentists and their staffs," explains Pedersen. "Dental patients need to be knowledgeable about dentistry before agreeing to a treatment plan."

The book follows Pedersen as he meets dentists participating in his company's HMO program. Through his encounters he shows the change in dentistry from a profession with high standards to a business where dentists are competitors, not colleagues. His stories are comical and provide an excellent outline of the current dental industry today.

An excerpt from "Dental Dilemma":

"Dr O'Kelly walked me through the office, showing me his two dinghy operating rooms and a cluttered filthy lab. Then in another larger room, he showed me several up-right pianos in various stages of repair. This turned out to be his hobby. He was very proud of the pianos. He never once talked about dentistry. He definitely was a better piano restorer than a dentist. I'm thinking to myself, 'Where am I? Am I crazy? What is this?' Then Jerome said, 'I have been receiving many DenCap patients, but after I examine them, they don't come back.' No kidding!"

"Dental Dilemma"
By James Pedersen, DDS
Hardcover | 5.5 x 8.5in | 152 pages | ISBN 9781440185984
Softcover | 5.5 x 8.5in | 152 pages | ISBN 9781440185960
E-Book | 152 pages | ISBN 9781440185977
Available at Amazon and Barnes & Noble

About the Author
James Pedersen, DDS, went to pre-dental school under the U.S. Navy. He did 90 units in a year and a half and was sent to P&S Dental School (now UOP) in San Francisco. He was a dental corpsman during World War II and a dental officer in San Diego during the first two years of the Korean War. He practiced dentistry in Culver City, Calif., for 23 years.

iUniverse, an Author Solutions, Inc. self-publishing imprint, is the leading book marketing, editorial services, and supported self-publishing provider. iUniverse has a strategic alliance with Indigo Books & Music, Inc. in Canada, and titles accepted into the iUniverse Rising Star program are featured in a special collection on BarnesandNoble.com. iUniverse recognizes excellence in book publishing through the Star, Reader's Choice, Rising Star and Editor's Choice designations-self-publishing's only such awards program. Headquartered in Bloomington, Indiana, iUniverse also operates offices in Indianapolis. For more information or to publish a book, please visit iuniverse.com or call 1-800-AUTHORS. For the latest, follow @iuniversebooks on Twitter.

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