J.K. Rowling Releases New HARRY POTTER Holiday Riddle

J.K. Rowling is continuing her 12 days of a HARRY POTTER holiday on Pottermore.com, posting the riddle to the left as part of today's celebration.

The answer, as 'POTTER' fans can easily guess, is the famed Diagon Alley, per The Huffington Post, and "[t]oday's prize was a two-for-one: Rowling also shared an anecdote about Florean Fortescue, a Diagon ice cream shop owner who was originally slated to play a bigger part in the Harry Potter series."

The Harry Potter novels have now sold approximately 450 million copies worldwide and have been translated into 74 languages. Harry Potter and the Philosopher's Stone was recently voted the nation's favourite children's book in a poll by reading charity Booktrust.

Rowling was the first children's author to be voted the BA Author of the Year, and also win the British Book Awards Author of the Year. J.K. Rowling lives with her family in Edinburgh.

Pottermore from J.K. Rowling is the digital platform for Harry Potter. It encompasses an online experience and community (www.pottermore.com) and an online shop exclusively retailing the Harry Potter eBooks and digital audio books (http://shop.pottermore.com).