Ismael Cala presents 'The business of being you', a lecture-workshop on the strategy of entrepreneurship in Cochabamba and Santa Cruz

By: Robert Diamond Sep. 27, 2018

MIAMI, Sept. 27, 2018 /PRNewswire/ Ismael Cala, life and business strategist, communicator and author of eight bestsellers on leadership and emotional intelligence, will be presenting his lecture-workshop "El negocio de ser t ('The business of being you')" in the Bolivian cities of Cochabamba (October 6 th) and Santa Cruz de la Sierra (October 8 th).

"In this new lecture, we'll be addressing the tools to create a high-impact personal brand, with the aim of developing a strategy and a mentality of entrepreneurship to make ourselves into leaders," Cala explained.

He added that 'The business of being you' is an action plan that enables people to multiply their productivity and generate greater balance in their personal lives, because it is only by constructing an inner domain that we can build one in the world around us."

Seminar-Workshop "The business of being you":

Cochabamba Saturday, October 6, 2018 6: 00 p.m. Coliseo Alemn Santa Mara. Tickets:http://superticket.bo/detalle/ismaelcala/

Santa Cruz Monday, October 8 7:00 p.m. - Saln Chiquitano. Centro de Convenciones Fexpocruz. Tickets:http://www.ticketeg.com/eventos/45

Information:huellas.bo@gmail.com

In this seminar-experience, Cala shares ideas about the changes we human beings face in the world, both personal as well as professional. There are now new threats and also a change of paradigm: until recently, we exchanged our work for hours and money, but now the world economy is based on experience and how we live. We need to establish a different kind of exchange, that takes certain issues into account:

How to be original and create material and spiritual wealth
How to invest in our inner domain
What we need to learn in a VUCA world.
How to break the paradigm of traditional education
What is the difference between incremental and exponential growth

ABOUT ISMAEL CALA

A life and business strategist, businessman, social entrepreneur and communicator. Author of eight bestsellers on themes of leadership, entrepreneurship and personal development, including El poder de escuchar ('The power of listening'), and El analfabeto emocional ('The emotional illiterate'). Ambassador of the concept of Corporate Happiness in Latin America. Cala was born in Santiago de Cuba in 1969, and holds a degree in Art History from Oriente University. He is the co-author of the book "Beat the Curve," with Brian Tracy. He graduated from the School of Communication at York University in Toronto, and has a degree in Television Production from Seneca College. He is President and founder of the Cala Enterprises Corporation and the Ismael Cala Foundation.

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